SOMERS, NY - 19 Dec 2001: IBM is introducing new e-business analytics technology and business partner support to help companies improve the overall effectiveness of their Web site and e-business applications after they are put into place. New software tools from WebSphere and Tivoli will provide a continuous loop of real-time feedback that enables companies to improve the performance of their Web site by closely tracking and analyzing visitor behavior such as buying patterns.
With IBM's new analytics technology dashboard, customers can easily track and analyze application and hardware bottlenecks so they can be resolved quickly. Businesses can increase Web site relevance and ease-of-use for visitors and trading partners, thereby attracting and retaining a wider audience.
E-business analytics are becoming even more crucial as companies begin to build Web services. The need for Web site utilization and performance analysis will grow as Web services propels a big increase in transactions within and outside of an enterprise. WebSphere's new analytics software is fully enabled to support Web services standards, including SOAP, UDDI, XML and WSDL.
IBM is announcing:
- Tivoli Web Services Manager Version 1.7 - handles transaction performance management of Web-based applications, and correlates those measurements with WebSphere to show how visitor traffic is affecting Web site performance. This new version of Tivoli Web Services Manager now includes enterprise application performance management to address both Web-based and enterprise applications.
- WebSphere infrastructure software now offers new technology (WebSphere Performance Monitoring APIs) that helps customers improve Web site performance by capturing and detailing nearly 100 key performance measurements in real-time. Companies can boost effectiveness their Web site by tapping into measurements such as the number and duration of active transactions; the scope of available databases and information on how well they are connecting with the Web site, and the amount of free memory, so additional memory can be added on demand.
- WebSphere includes new technologies in WebSphere Site Analyzer to provide companies with a comprehensive picture of Web site behavior so they can collect information such as user demographics, product descriptions and advertisement information. WebSphere Site Analyzer's new Web Tracker software provides real-time reporting on how people navigate the Web site and respond to marketing campaigns.
- WebSphere Extended Personalization -- includes "intelligent agents" that group users according to preferences such as buying patterns so companies can better tailor products to specific groups of users. WebSphere Personalization Server is an easy-to-use Web-based interface that empowers non-technical business managers to define, develop and manage personalized features of their Web site, such as length and browsing patterns of site visits and effectiveness of online promotional and marketing campaigns.
Companies can use the information to increase the site's relevance and ease-of-use for visitors and trading partners, thereby attracting a wider audience, improve customer service, and increase sales on the site.
Since IBM's new software can be easily plugged into WebSphere infrastructure software, IBM also announced that more than 15 independent software vendors are building performance monitoring and integrating customized dashboards and monitoring technology to analyze WebSphere-specific performance data. They include Altaworks, Cacheon, Candle, Computer Associates, Cynea, BMC, Dirig Software, Empirix, Mercury Interactive MQ Software, Nastel, Precise Software, Quest Software, Segue Software, Sitraka, Spartacus, Versant and Wily Technology.
"Once a company launches an e-business, the focus shifts to maintaining and optimizing performance of the infrastructure to handle complex integration and transactions," according to Scott Hebner, Director of Marketing for IBM WebSphere. "IBM is introducing a new set of integrated analytics products, coupled with a growing list of vendors who are building analytics and systems management solutions for WebSphere."
Price and Availability:
WebSphere Site Analyzer: $20,000 per processor; available immediately WebSphere Extended Personalization (also includes WebSphere Application Server, WebSphere Studio, WebSphere Personalization) -- $40,000 per processor; available immediately Tivoli Web Services Manager Version 1.7 - prices start at $12,400; available immediately.
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Contact(s) information
Laurie Friedman
IBM Media Relations
(914) 766-1299
laurie1@us.ibm.com
| Topics | XML feeds |
|---|---|
| Software Information Management, Lotus, Tivoli, Rational, WebSphere, Open standards, open source |
