Skip to main content

IBM Creates New Client Experience

Business solutions showcased in innovative new centre

Select a topic or year


La Gaude, France - 11 Oct 2005: IBM is today unveiling its new business solution demonstration facility at IBM's La Gaude site, near Nice. At the newly equipped "Industry Solution Centre", IBM has created an environment which is totally focused on the client and client experience.

Clients visiting the Industry Solution Centre will experience several simulations of client locations, including a doctor's office, a call centre, a store, a warehouse, a smart home and a boardroom. All these locations are reproduced with the advantage of integrated infrastructure technology and business solutions, to be as close to the real situation as possible.  

The Industry Solutions Centre gives companies the opportunity to see live demonstrations of IBM business solutions and understand how IBM can help them transform their businesses to achieve industry leadership.

In 2004, IBM Business Consulting Services interviewed over 300 clients in Europe on the key elements affecting their decisions to begin new projects. The survey results revealed that pricing and superior performance are key requirements from IT solutions, but these are not the only factors behind their decisions.

The results suggest that clients view the entire experience and the ability to see technology applied to their unique environments as key. The results of the study have been fed back into the IBM Forum organisation and have helped shape the new centre experience, described by IBM as the "Thinking Edge", combining leading technologies with unique industry expertise, demonstrated in a client environment.

The availability of industry solution proof-of-concept demonstrations, means that clients visiting La Gaude can enjoy hands-on experience of prototypes, while senior consultants and technical experts provide insight into the cost savings, business performance and competitive edge that IBM solutions can bring. IBM Business Consulting Services uses innovative ways to help clients unlock business value faster by challenging assumptions and delivering new answers and then executing recommendations with sustainable results.

The Industry Solutions Centre enables IBM to demonstrate future challenges and industry opportunities to clients in a risk-free environment. Consultants help identify how to bring about positive change by integrating strategy, process, technology and operations to achieve industry leadership. The centre draws on the technical knowledge, industry expertise and local market experience developed by IBM across the world.

"Clients in Europe are looking for much more than a supplier with best price, best performance. They want to understand why they should implement new technology, to understand the real business benefits and possible savings IT can bring," says Andy Park, IBM BCS Solutions Executive, IBM Europe "At the Industry Solution Centre in La Gaude, clients are able to explore business ideas with consultants who have deep industry knowledge and experience and unlock business value quickly and consistently".

The Industry Solution Centre is located in IBM's facility in the IBM Forum at La Gaude, and benefits from the presence of an established technical community and integration experts, both at La Gaude and from other IBM locations in Europe. 

Related XML feeds
Topics XML feeds
Services and solutions