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IBM to Open New Automotive Center of Design Innovation in Detroit Area

Center to showcase the power of virtual engineering and analysis to improve quality, speed and reduce costs of product development and delivery

January 19, 2005, Detroit - 19 Jan 2005: IBM today announced that it will open its first North American Center of Design Innovation for the Automotive Industry in Southfield, MI.  When the center opens next month, it will showcase Product Lifecycle Management (PLM) solutions that integrate an array of advanced, open-standards-based design, simulation, and data-management capabilities.  The integrated capabilities, in combination with IBM's consulting services, will help speed the development and delivery of tomorrow's vehicles and components. 

Like the sister-center that opened last November in Montpellier, France, the new facility will provide a state-of-the-art environment of computing and consulting services that leverage IBM's full breadth of integrated technologies, offerings and thought leadership.  At the center, IBM will work with leading software providers and clients alike to develop both standardized and customized approaches that help minimize delays between design and simulation, increase efficiency in performing iterative analyses, improve data management and lower development costs.  IBM plans to open additional Centers of Design Innovation throughout 2005 in other key locations around the world.
 
IBM is the PLM market leader in the global automotive industry, as the provider of world-class PLM solutions for most major car makers.  IBM PLM solutions include product development and Lifecycle Management application software developed by Dassault Systemes along with highly tuned IBM hardware, middleware and IBM partner products.  In addition, IBM is a major provider of high-performance computing capabilities in support of analysis and simulation workloads, and a leader in advanced computing solutions such as grid and process integration. 

IBM has now brought all these capabilities together into an architectural framework-called the Automotive Engineering Innovation Framework (AEIF) - that is based on IBM's On Demand Operating Environment. AEIF provides an integrated and simplified way to combine and leverage advanced and evolving technology for complex analysis and design environments. The potential business benefits, as will be showcased in the new Southfield Center of Design Innovation, include:

"IBM is committed to helping our automotive clients address their growing requirements for integrated, secure, cost effective and resilient IT infrastructures that can support rapidly accelerating product-development processes everywhere," said Janette Beauchamp, General Manager, IBM Global Automotive Industry.  "With the global AEIF initiative - as maximized by our new Centers of Design Innovation - IBM is leveraging its expertise, the breadth of its state-of-the-art offerings and the strengths of its relationships to help customers optimize and improve the efficiencies of their engineering infrastructures."

IBM is working with premier partners, Dassault Systèmes and MSC.Software, along with other key application developers to help apply leading-edge, innovative, on-demand technologies.  MSC.Software and IBM are collaborating on selected customer engagements to better couple MSC.Software's advanced simulation data management and process integration capabilities within IBM's framework. 

A recent activity between MSC.Software and IBM involves addressing the needs of distributed simulation data management for a notable  Automotive OEM. The results of this work empower automotive customers with the ability to access and manage simulation data across multiple sites to streamline processes and help reduce development time and costs.

"By bringing together its broad capabilities under this CAE initiative," said Frank Perna, Chairman and CEO, MSC.Software, "IBM is providing a powerful resource to help automotive companies manage simulation processes and data far more effectively.  We look forward to working with IBM to advance the AEIF initiative with our global automotive customers."
 
As an example of the AEIF initiative's capability, Magna Steyr needed the ability to rapidly evaluate design alternatives during subassembly clash analyses. IBM designed and delivered a PLM solution based on its grid technology that helped to reduce the time required to capture, compile and analyze clash research data.  Magna Steyr can now analyze components of an entire vehicle in a few hours instead of days, and their employees can now focus more of their attention on product quality and innovation. 

The IBM Automotive Centers of Innovation will help clients implement AEIF-based solutions to streamline their engineering environments and maximize the performance of existing and future vehicle development tools.  Clients can tap into the expertise of IBM and its Business Partners through technology briefings, design workshops, and proof-of-concept projects.

Recent Industry studies indicate that Engineers spend up to 50% of their time solving IT problems such as data management.  The IBM Automotive Centers of Design Innovation and the AEIF initiative aim to eliminate this waste and improve engineering productivity by creating a much more integrated computing environment for engineering. 

Contact(s) information

Gina Jesberg
IBM Media Relations
(203) 445-1545
ginajes@us.ibm.com

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