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IBM Honored For Technology Innovation


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SOMERS, NY - 23 May 2002: IBM, the worldwide database marketshare leader, was recognized for its data management technology leadership in the 2002 Data Warehouse Institute (TDWI) Best Practices awards. Two IBM customers were recognized for their innovative data warehousing and business intelligence applications. The recognition by TDWI reinforces IBM's technology leadership in data management.

Among the winners were the State of California Franchise Tax Board for its Integrated Non-Filer Compliance (INC) data warehousing project based on IBM's DB2 database software. The solution has enabled the tax board to streamline tax collections, enhance customer service through the Internet and generate additional revenue for the State of California. The Credit Union of Texas was awarded for its DB2-based customer relationship management application which enables them to create targeted marketing campaigns, effectively allocate part-time employees and make informed decisions on where to place branch offices and ATMs.

Nominations were judged by a panel of experts, including practitioners, consultants, industry analysts, journalists, editors, Institute Fellows, and TDWI management. The judges examined six key criteria to determine the winners in each category including impact, relevance, innovation, alignment, maturity and cost-effectiveness.

Highlights of the IBM TDWI winners include:
- The Franchise Tax Board won the "Extranet Data Warehouses" award for its Integrated Non-Filer Compliance (INC) DB2-based data warehousing project. As a result of standardizing on DB2, the tax board is now able generate business intelligence from more than 220 million pieces of individual tax information such as W2 and 1099 forms to identify non-filers and provide them with detailed information on how to become tax compliant.

In addition to improving its non-filer tax collection system, the tax board recently expanded its self-service options to the Web. Based on DB2 and WebSphere infrastructure software, the new Web site at http://www.ftb.ca.gov/inc enables tax payers to obtain forms, request additional time to file, obtain more information on filing requirements or tell the tax board they have already filed a return.

- The Credit Union of Texas took top honors with the "Building Data Warehouses with Limited Resources" award for its customer relationship management data warehouse based on DB2. The solution provides advanced analytics and spatial analysis capabilities that enables the credit union to understand which products are most popular and what members bring the credit union the most business. Since standardizing on DB2, the credit union is now able to compete
against sophisticated marketing techniques of larger financial institutions by rapidly mining and analyzing customer information to help tailor financial products and services.

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