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Alpine Electronics Drives Business With IBM Servers

Switches From HP to IBM eServer pSeries to Simplify IT Infrastructure and Lower Cost of Ownership

ARMONK, NY - 31 Oct 2003: IBM today announced that Alpine Electronics of America, a leading mobile electronics supplier, has selected powerful IBM eServer® p630 and p670 UNIX® servers to run its mission critical e-business operations. The new IBM eServer systems will replace existing Hewlett Packard servers and provide Alpine Electronics with a more simplified infrastructure while helping to lower the company's total cost of ownership.
To meet the needs of its growing business, Alpine is consolidating its IT platform from Hewlett Packard UNIX servers running Oracle applications to a fully integrated infrastructure using four IBM eServer pSeries UNIX systems running applications from SAP.

"We needed a more manageable hardware platform that would enable us to perform multiple tasks in a partitioned environment, and that was exactly what the IBM eServer systems provide to us," said Vasile Giulea, Information Systems Manager, Alpine Electronics. "With the high performance of the IBM eServer pSeries systems, we expect to realize a 20% annual reduction in maintenance costs per year through server reliability, consolidation and logical partitioning capabilities."

An IBM p670 will power Alpine's SAP enterprise resource planning (ERP) applications, which include human resources, distribution, inventory management, accounts receivable and asset management functions. Three entry-class p630 servers will host the company's Web site for e-commerce transactions and enterprise testing environments. The deal also includes IBM xSeries® Intel-based servers for Lotus Notes email and calendaring functions.

"Alpine Electronics is a terrific example of how a smart e-business can leverage UNIX server technology to meet critical business needs," said Karl Freund, Vice-president, pSeries product marketing, IBM Systems Group. "The IBM lineup of powerful eServer systems helps leading companies such as Alpine Electronics achieve greater speed and efficiency in the on demand era."

Alpine Electronics is also taking advantage of logical partitioning (LPAR) capabilities on the IBM pSeries systems. By tapping into LPAR on the pSeries servers, Alpine administrators can add, remove, or move system resources such as processors, memory, PCI Adapters and I/O, according to the needs of the applications running on the server. Applications run independently on their separate partitions within the same server, this will allow administrators to shift allocated resources between LPARs, if necessary.

LPAR technology allows Alpine to run multiple applications sharing a single pSeries server, thereby maximizing server utilization and eliminating the need to buy additional servers to run individual applications. With logical partitioning, businesses can address multiple system requirements in a single machine to achieve server consolidation, business unit consolidation and mixed production/test environments.

The pSeries p670 servers can either be operated as a single large server or divided into as many as 16 "virtual" servers, running any combination of the AIX 5L and Linux operating systems. The p670 offers a highly flexible and efficient use of processors, memory and I/O resources on a UNIX system, enabling customers to create virtual servers with a single processor or multiple processors.

Alpine's implementation of SAP is being conducted with IBM Global Services, while the IBM hardware solution was designed and will be implemented by Advanced Systems Group, an IBM Premier Business Partner. "The IBM system we designed for Alpine Electronics delivers greater performance and more capabilities in a smaller footprint then that of our competitors," says Tim Nguyen, Advanced Systems Group. "The pSeries servers running AIX are a powerhouse platform for e-business."

The IBM pSeries deployment at Alpine is scheduled to be completed by early 2004.

Contact(s) information

Charles Zinkowski
IBM Media Relations
(631) 758-9493
charlesz@us.ibm.com

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