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La Familia Technology Week, October 5 – 11th, Underscores Relevance Of Information Technology To Hispanic Community

¡Tradúcelo Ahora! Translation Technology and Symposiums Sponsored by IBM and Career Communications Group Open Up a World of Information for Hispanic Families

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ARMONK, NY - 30 Sep 2003: Since its inception two years ago, La Familia Technology Week has been in the forefront of presenting and addressing the major issues associated with encouraging more Hispanics to learn or enhance their technological skills. The 2003 public awareness campaign, sponsored once again by IBM and Career Communications Group, will focus on education and Web content -- two areas identified as being critical in persuading Hispanic families to participate more fully in the digital age.

Along with the host of computer classes, technology expos, Internet Cafes and workshops that will take place in dozens of cities as part of the campaign, La Familia Technology Week 2003, scheduled for October 5th - 11th, will feature a series of symposiums during which hundreds of students will learn firsthand how several high-profile Hispanic individuals used technology, math and science to advance their careers.

Mireya Mayor, an internationally respected primatologist and on-air correspondent for National Geographic's "Ultimate Explorer" television program, is among the notable Hispanics who will share their experiences with the students. Other guests will include local celebrities and IBM executives who will serve as national co-chairs for La Familia Technology Week. Ms. Mayor will appear in public schools in New York, Miami and Los Angeles.

In addition, IBM's WebSphere Translation software, which converts web content from English to Spanish, will be demonstrated at key La Familia events as part of a million-dollar grant program called ¡TradúceloAhora! (Translate Now). The company recently made the software available to 30 Hispanic non-profit organizations across the country. This software application is a direct response to Latinos and Information Technology: The Promise and the Challenge, a recent study released by the Tomás Rivera Policy Institute, the nation's premier Hispanic think tank. The study, which was commissioned by IBM, found demand existed for culturally relevant Web content that would encourage Hispanics to use and explore the Internet. Research also found that more education is needed if teachers, students and employees are to become more proficient in the use of computers and various applications.

"My understanding of math and science, and the opportunities that are associated with pursuing a career in those fields, was fairly limited as a child," said Mireya Mayor. "I didn't connect those studies with becoming an explorer, or walking in space or finding a cure for a deadly disease. When you add technology to a background in math and science, the opportunities are literally endless. Today's young people can be in the forefront of tomorrow's discoveries, and that impacts all of us. That's a thrilling prospect, and participating in La Familia Technology Week will allow me to share that excitement with our children."

"Since 2001, La Familia Technology Week has hosted more than 100 events in major cities across the nation," said Paul Gomes, IBM director, Offering Information Management Solutions Design and Development and a La Familia co-chair. "La Familia is a grassroots effort that encourages Hispanics to seize the power of technology and open up a world of information for themselves and their families. This year, we are proud to share with the community not only access to technology education, but also access to role models and relevant software. We want Hispanic families to see firsthand where technology is going and have them climb aboard the technology train."

To learn more about La Familia Technology Week 2003, please log on to www.lafamilianet.net or call (410) 244-7101.

IBM is the world's largest information technology provider and a worldwide leader in e-business solutions. The company has over 300,000 employees and does business in more than 160 countries.

Career Communications Group, Inc. (CCG) is a minority-owned media services company based in Baltimore, MD. The company was founded 20 years ago to promote significant minority achievement in engineering, science, and technology.

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