Skip to main content

IBM Closes Acquisition of Resource/Ammirati

IBM enhances global design and digital capabilities to create transformative brand experiences for clients

ARMONK, N.Y. - 24 Feb 2016: IBM (NYSE: IBM) today announced it completed the acquisition of Resource/Ammirati -- a leading, US-based digital marketing and creative agency -- to join IBM Interactive Experience or IBM iX, the world’s largest digital agency (1). Financial terms were not disclosed.

This is IBM’s first complete acquisition of a digital marketing and creative agency and will support IBM iX’s burgeoning digital, creative and design capabilities. IBM iX will engage the rapidly growing number of clients pursuing digital reinvention to drive transformative brand experiences.

Resource/Ammirati’s 300+ employees  across its offices in Columbus, Chicago and New York will continue to serve a diverse roster of clients while supporting growing demand for iX’s services in the fast-growing North America market.

“The customer experience has become a new priority in modern business strategy,” said Paul Papas, Global Leader, IBM Interactive Experience.  “With Resource/Ammirati, we extend our strategy and dedication to helping clients set the standard for engaging brand experiences.”

IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms.  iX specialists work side-by-side with clients across over 25 global IBM Studios to co-create innovations that drive results.

Earlier this month, iX announced its intent to acquire European full-service digital design agencies Aperto and ecx.io -- both with headquarters in Germany -- as part of its strategy to expand the design and experience prowess of IBM iX.

For more information on IBM Interactive Experience, visit www.ibm.com/ibmix.

For more information on Resource/Ammirati visit www.resourceammirati.com.

Follow IBM Interactive Experience @ibminteractive on Twitter.

 

[1] Ad Age Agency Report, 2014 & 2015

Contact(s) information

Joanna Brewer
IBM Media Relations
1 (415) 545-2270
jmbrewer@us.ibm.com

Related XML feeds
Topics XML feeds
Automotive
News about IBM solutions for the automotive industry
Banking and Financial Services
News about IBM solutions for the banking, investment banking, and insurance industries
Business partners
Business partner information including strategic alliances
Chemicals & Petroleum
News about IBM solutions for the chemicals and petroleum industries
Consumer Products
News about IBM solutions for consumer products companies
Corporate
Financial news, company earnings, philanthropy, community service, human resources, sponsorship
Education
News about IBM solutions for K-12 and higher education
Electronics
News about the electronics industry.
Energy & Utilities
News about IBM solutions for the energy and utility industries
Healthcare and Life Sciences
News about IBM solutions for the healthcare and life sciences industries
Insurance
Insurance
Manufacturing
Manufacturing
Media & Entertainment
News about IBM solutions for media and entertainment companies
Retail
News about IBM retail solutions
Telecommunications
News about IBM solutions for the telecommunications industry
Travel & Transportation
News about IBM solutions for the travel and transportation industries

Document options