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Trimax adopts IBM PureSystems to meet growing customer cloud infrastructure needs

Managed Service Providers (MSPs) in India increasingly embrace PureSystems to help grow business

Bangalore, India, 30 May, 2013 - 30 May 2013: IBM (NYSE: IBM) today announced that Trimax IT Infrastructure and Services Limited (Trimax), an IT infrastructure services and solutions provider, will deploy a cloud environment based on PureSystems to make its business more efficient. The solution aims at providing the flexibility many Trimax customers need to scale as their business requirements expand.

Trimax, an INR 783 crores ($157 M) company by revenue with 600+ support locations, 1600+ employees and clients across key industry sectors in India. It offers end-to-end services in the IT Services and Solutions space such as managed IT services including managed network services, facilities management services, remote infrastructure management, data centre and cloud services, business analytics, turnkey solutions and more. Trimax also provides tailored solutions in e-Governance, transport, and banking and financial services domain.

Companies in India are increasingly relocating their IT infrastructure to data centers to avoid downtime and save costs, creating a significant market opportunity. India’s leading MSPs are investing to meet this growing demand. Currently, the majority of the MSPs are mainly offering infrastructure services. However, the real competitive advantage will be gained by MSPs who will be able to differentiate through providing specialized services tailored to specific clients or industries. According to a research firm Gartner, there is a growing opportunity in this space with the data center co-location and hosting market estimated to double by 2016 and reach $1.3 billion.

"We have selected IBM's Smarter Computing approach and PureSystems as it is a fitting platform for our needs,” said Mr. Rajesh Tapadia, CTO, Trimax. “The combination of IBM’s technical expertise and focus on helping clients drive innovation with advanced technologies will enable us to move beyond our traditional client base and reach new markets. IBM PureFlex offers a compelling value proposition designed to scale on-demand, depending on business needs. ”

With its own Tier III Data Centre in Mumbai and its experience in servicing various government bodies and enterprise sectors, Trimax needed an integrated system like IBM PureFlex for its cloud environment. The Remote Application Services (RAS) and manageability features of the IBM PureFlex enable Trimax to offer x86 as well as Unix-based infrastructure on-demand from a single setup and also to cater to different workloads without any downtime. All this is done by adhering to a service level commitment to its clients. This solution enables Trimax to offer services in a cloud environment tailored to suit the needs of different clients and industries.

For example, several Small and Medium Enterprises (SMEs) in India are now looking at Disaster Recovery Services as a key offering. The deployment of IBM Power nodes as part of the PureFlex can help Trimax compete in this market and gain momentum. Through its presence in smaller cities in India, Trimax will use IBM PureFlex to offer services to the small and medium businesses in different areas, for example, developing and testing new building materials.

“IBM is helping SMEs drive a paradigm shift by enabling them to anticipate and resolve problems proactively. These opportunities are helping our MSPs to not only create new business opportunities with clients but also pioneer new business models,” said Rahul Bindal, Country Manager, PureSystems, IBM India South Asia. “PureSystems is ideal for MSPs evolving to SaaS/PaaS business models, emerging markets, medium sized businesses and application development/test use.”

IBM PureFlex capabilities can also be used in the government sector for secure government-to-government, government-to-citizen and government-to-business services which would be fast, efficient, trustworthy and also provide a managed environment for citizens and businesses to conduct secure transactions.

For more information on Trimax, visit www.trimax.in

For more information on IBM PureSystems, visit: www.ibm.com/ibm/puresystems

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IBM, the IBM logo, ibm.com, PureSystems, PureFlex, Power Systems, PureApplication, PureData, Storwize, Smarter Planet and the planet icon are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. Disclosure of logo and tradename "Trimax" is only for the purpose of this press release and ownership of the same is with Trimax IT Infrastructure & Services Limited.

Other product and service names might be trademarks of IBM or other companies. For a current list of IBM trademarks, please see www.ibm.com/legal/copytrade.shtml

All other company, product or service names may be trademarks or registered trademarks of others. Statements concerning IBM's future development plans and schedules are made for planning purposes only, and are subject to change or withdrawal without notice. Reseller prices may vary.

Contact(s) information

Chris Rubsamen
IBM External Relations - IBM Systems and Technology Group
+1 914-766-4280
rubsamen@us.ibm.com

Raghavendra Ramesh (Raghu)
IBM Communications
+91 98800 36100
raghu.rags@in.ibm.com

Svetlana Stavreva
Media relations, IBM Growth Markets
+43-664-6186851
stavreva@at.ibm.com

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