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Mumbai, INDIA - 31 Jan 2013: Dombivli Nagari Sahakari (DNS) Bank, the first cooperative bank to launch mobile banking services in India, has selected IBM (NYSE: IBM) PureSystems over Hewlett-Packard and Dell to deliver highly available and disaster tolerant financial services. The new IBM PureFlex System integrates the bank’s hardware, cloud capabilities, network management and virtualization, allowing DNS Bank to expand its reach, gain new clients and reduce operational expenses by 10 percent - without increasing its IT infrastructure footprint.
The Indian banking industry is growing more than 23% per year with its assets size poised to touch $28,500 billion by 2025 (1). However, In India, dispersion of banking services is fairly low: about 61 percent of population has access to a saving bank account, 19 percent has debit cards and 1 percent has credit cards (2).
To tap into this growing market opportunity and reach the tech-savvy younger generation, DNS Bank needed to revamp the heart of its IT infrastructure. Working with Business Partner Brisk Infovision, IBM provided a solution built on PureFlex and including System x, storage and WebSphere. DNS Bank is already benefitting from the simplicity and control IBM PureFlex provides and has reduced power consumption by 10 percent.
"For DNS Bank, IBM provided the perfect platform to expand our mobile services such as Internet, mobile and SMS banking,” said Milind Varerkar, Head IT, DNS Bank. "PureFlex provides the security, flexibility and integration capabilities we needed to leverage cloud technologies to rapidly and efficiently deliver these mobile services across cities and remote areas of Maharashtra, address completely new client segments and even allowed us to reduce power consumption by ten percent."
Headquartered in Dombivli, a suburb of Mumbai, Maharashtra, the richest and fastest developing state in India, DNS Bank operates more than Rs 3750 crores (US$ 695 million) of business in its 37 branches spread across 11 districts. Established in 1970, today the bank serves more than 500,000 clients.
“Working with DNS Bank required a holistic approach to IT infrastructure that would match the bank’s goal to provide a next generation of banking to its clients," said Rahul Bindal, Country Leader, PureSystems, Systems and Technology Group, IBM India South Asia. "IBM PureFlex allowed DNS to simplify their experience, increase overall performance, and significantly reduce operational and management costs."
The IBM PureSystems family offers clients an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain. PureFlex System enables organizations to more efficiently create and manage an infrastructure.
For IBM Business Partners, PureSystems creates a new services opportunity to help clients solve the complexity of enterprise IT, reduce costs and encourage innovation. From resellers to distributors and Independent Software Vendors (ISVs), more than 2500 Business Partners have received PureSystems certifications. PureSystems currently run tens of thousands of existing ISV applications across four operating environments including Windows, Linux, AIX, and IBM i operating system. Additionally, Business Partners have created more than 250 new solutions and applications that are optimized to run on PureSystems. These patterns of expertise, which span 20 industries, can be accessed through the IBM PureSystems Centre. They include leading solutions from some of the world’s largest ISVs, including ERP systems and applications for the banking, marketing, healthcare and energy industries. Additionally, partners are able to perform many of the configuration and deployment services that previously came only from IBM and are optional and optionally available to be performed by qualified business partners.
To help address the new opportunity that PureSystems presents, IBM is also providing training, marketing, certifications and technical validation support to its Business Partners. For instance, dozens of IBM Innovation Centers in cities such as Bangalore, Dublin, Johannesburg and Shanghai are helping Business Partners develop and test their applications using IBM PureSystems. Business Partners can also bring their clients to IBM Innovation Centers to see PureSystems technology at work.
For more information on IBM PureSystems visit: www.ibm.com/press/pure
(1) IBA-FICCI-BCG report titled ‘Being five star in productivity – road map for excellence in Indian banking’
(2) Dun & Bradstreet India
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For more information on Dombivili Nagari Sahakari Bank, visit: www.dnsbank.in
For more information on IBM PureFlex visit: http://www-03.ibm.com/systems/pureflex/index.html#
For more information on IBM India, please visit www.ibm.com
IBM Media Relations, Systems and Technology Group
1 (914) 766-4280
Raghavendra Ramesh (Raghu)
IBM Media Relations, India
+91 98800 36100
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