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IBM Smarter Commerce Helps RadioShack Deliver Customer Value and Drive Sales


ORLANDO - 06 Sep 2012: At the Smarter Commerce Global Summit, IBM (NYSE: IBM) today announced that RadioShack, a leading national retailer of innovative mobile and technology products, services and accessories, is working with IBM’s cloud-based solutions that help chief marketing officers (CMO) and their teams improve price image and pricing operations over the entire pricing lifecycle.

The solutions being used by RadioShack are part of IBM’s cloud-based merchandising analytics software and services, which help companies define the optimal price points and product mix based on customer buying trends. As a result, companies have the power to deliver a more positive buying experience, thereby improving customer service and at the same time increasing both revenue and profitability. 

RadioShack Corporation has extended its right to use IBM’s cloud-based business marketing software and services. Tapping into IBM’s Smarter Commerce initiative, RadioShack will look to grow key categories by incorporating shopper-focused strategies that are localized to each of its 4,700 stores. 

IBM's Smarter Commerce initiative features software and services that help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally transformed marketplace. The initiative is driven by CMOs and organizations that are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty. 

"RadioShack is one of the most iconic and enduring brands in the American retail landscape. A major contributor to its business has been its foresight to invest in technologies that will inform better strategic merchandising decisions, and best serve their customers," said Yuchun Lee, vce president, IBM Enterprise Marketing Management. "We look forward to continuing to work with the RadioShack team and providing them an expanded set of software and services that deliver greater insight into today’s empowered customer, allowing it to better market, sell and deliver their products and services.” 

Current DemandTec software and services being used by RadioShack include DemandTec Price Management™, DemandTec Price Optimization™, DemandTec Markdown Optimization™, and DemandTec Promotion Planning™. 

More information on Smarter Commerce can be found at www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/

 To join the conversation, follow hashtag #smartercommerce on Twitter

Contact(s) information

Doug Fraim
IBM Media Relations
(617) 501-6376
dfraim@us.ibm.com

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