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IBM Cloud Computing to Help Music Mastermind Reach Music Fans Worldwide

IBM leverages its business partner channel to capture the cloud services market

ORLANDO, Fla., - 15 Feb 2011: PARTNERWORLD LEADERSHIP CONFERENCE -- At IBM PartnerWorld 2011, IBM (NYSE: IBM) announced that Music Mastermind, a mid-sized independent entertainment and technology company, will deploy SoundBetter, the audio processing suite behind its create-and-share music platform, on IBM's Smart Business cloud service.  

Music Mastermind's SoundBetter is a groundbreaking technology that eliminates the traditional effort required to master music, breaking down barriers to creativity and allowing anyone to instantly become a recording artist. Faced with the need to expand globally while balancing development and distribution costs, the three-year-old startup chose IBM's Smart Business cloud services to increase scalability, reduce power requirements, and eliminate the need for an on-site network environment.  

"To meet their business goals, growing companies such as Music Mastermind need to have access to data quickly and easily," said Bob Hoey, General Manager, IBM General Business, Global Technology Services.  "In an industry where cloud is emerging as a core business transformation tool, IBM is leading the way with our Development and Test Cloud solution to improve business processes and better serve customers."

Music Mastermind worked with Micro Strategies, an IBM Premier Business Partner, to deploy SoundBetter on IBM's Smart Business cloud service.  IBM's dynamic cloud solution will help Music Mastermind deliver the optimal music experience by decreasing latency and lessening the cost of the service.  IBM's channel enablement program for partners reselling the IBM Smart Business Development and Test on the IBM Cloud has provided partners such as Micro Strategies with an enterprise class, cost effective infrastructure as a service solution to innovative customers like Music Mastermind.

"Music Mastermind empowers everyone to make great music.  We're at the forefront of a game-changing movement in global entertainment," said Bo Bazylevsky, co-Founder and President/COO, Music Mastermind.  "IBM and Micro Strategies provide us a world-class cloud solution at a fraction of the cost of building our own data center."

"We were able to provide a public cloud solution for Music Mastermind that offered more security, better performance, and easier management and storage configuration than what they had before – all necessary factors for their rapid growth," said Anthony Bongiovanni, President, Micro Strategies.  

The company's global business partner channel has helped IBM capture the growing cloud market, and to-date there are more than 30 cloud-based offerings enabled for IBM Business Partners to sell to their customers.  With more than 900 global IT service management practitioners and 18 cloud computing centers worldwide, IBM is dedicated to optimizing IT environments for successful deployment of enterprise-wide business initiatives.

IBM's infrastructure, along with Micro Strategies' dedicated experience in managed services and cloud infrastructure capabilities, provides Music Mastermind with a strong platform to expand internationally through numerous channels.

Music Mastermind has a target launch date for the consumer market in the second half of 2011.

About IBM

http://www.ibm.com/services/us/igs/cloud-development/

About Micro Strategies, Denville, NJ:  

Micro Strategies Inc. extends the value of business information and intellectual assets through innovative technology solutions. We combine intimate knowledge of business processes and applications with sophisticated skills in mission-critical information technology infrastructure solutions. . Core to this mission are our 2 IBM-authorized Business Partner Innovation Centers, located in Denville, NJ, and Malvern, PA. These BPICs offer great places for our clients to "test-drive" new technologies, run proof-of-concept tests against their unique requirements, get trained on newly implemented solutions, and demonstrate disaster recovery capabilities between 2 locations more than 100 miles apart.  Established in 1983, many of our clients have been with the company for our entire existence, and our customer satisfaction rating exceeds 96 per cent.  For more information please visit www.microstrat.com.

About Music Mastermind, Inc.

Based in Calabasas, CA, Music Mastermind was founded by Grammy Award-winning producer/songwriter Matt Serletic and top Wall Street bond trader Bo Bazylevsky. Formed in 2007, the venture-backed start-up is dedicated to developing technologies that break down the barriers to music creation. For more information please visit www.musicmastermind.com.

Contact(s) information

Aliza Fischer
IBM Media Relations
914-472-3721
afische@us.ibm.com

Tracie Snitker
Reverb Communications
209-586-1495 x104
tracie@reverbinc.com

Rosary De Filippis
Micro Strategies Inc.
973-625-7721
rdefilippis@microstrat.com

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