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Black Friday Online Spending Delivers Double Digit Growth, Reports IBM

Consumers Flock to Online Stores for Holiday Deals and Splurges

SAN MATEO, CA, - 27 Nov 2010: The U.S. online retail sector delivered double digit growth on Black Friday 2010 compared to the same period last year, according to analytics-based findings by IBM (IBM 142.17, -1.73, -1.20%) . These findings expand on IBM's earlier forecast that in-store sales of consumer electronics and appliances in U.S. retail stores would get an early start this year, with consumers spending a larger-than-usual share in November.

Delivered as part of Coremetrics, an IBM Company's third annual Black Friday Benchmark Report, the analysis of the online retail sector reveals the following trends as of 12:00 am PST compared to Black Friday 2009 (year/year):

Retail Categories


About Coremetrics(R), an IBM Company Coremetrics(R), an IBM Company, a leading provider of web analytics and marketing optimization solutions helps businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics Software as a Service (SaaS) to optimize their online marketing. Coremetrics integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company's solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels.

Contact(s) information

Michela Stribling
IBM Media Relations
650-387-3194
mstribli@us.ibm.com

Shelley Risk
Ogilvy Public Relations for CoremetricsĀ®, an IBM Company
415-205-9805

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