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IBM Announces Business Intelligence Partnership Initative

Program Designed To Help Business Partners Tap Vast Market Opportunity

SOMERS, N.Y - 23 Feb 1998: . . . Demonstrating increased commitment to partners in the business intelligence arena, IBM today announced an initiative to assist leading solution providers with extensive technical and marketing support. The new Business Intelligence Partnership Initiative offers leading-edge products, services and solutions, powered by IBM's award-winning DB2 Universal Database and its Visual Warehouse, DB2 OLAP Server and Intelligent Miner families. It is designed to help customers build state-of-the-art data warehouses from interactive on-line analytical processing (OLAP) analysis to sophisticated data mining applications.

Business intelligence -- the gathering, management, analysis and distribution of data -- enables companies to glean knowledge from information databases and external data sources and then use that knowledge to make strategic decisions about which markets to enter, which customers to court and which products to promote in an effort to increase profitability. Analysts estimate this market will grow to as much as $70 billion by the year 2000.

As part of this initiative, IBM will be packaging and/or integrating its offerings with technologies from many of the industry's leaders, notably Arbor Software, Business Objects SA, Cognos and Vality Technology Inc. More than 150 partners, including at least 24 channel partners, will also offer their solutions with IBM solutions amid IBM technical and marketing support for solutions developed with DB2 and IBM tools. Through the Business Intelligence Partnership Initiative, offered through the Solution Developer Program and BESTeam, IBM business partners can provide customers with more complete solutions.

"This important initiative will open new windows of opportunity for industry partners, systems integrators and tool vendors, in the exploding business intelligence market," said Tom Kendra, vice president, data management marketing, IBM Software Solutions. "The real measure of success is the benefit our mutual customers derive from the number of applications, and the number of trained services personnel in the marketplace, available to assist them in addressing their information requirements. IBM's Visual Warehouse and Intelligent Miner families, along with the technology offered by leading industry software providers are the building blocks for complete and flexible solutions that satisfy customers."

The Visual Warehouse family of software packages is designed to help companies quickly and successfully build, manage and analyze data warehouses and data marts. Included in the family are Visual Warehouse Version 3.1, Visual Warehouse OLAP Version 3.1 and complementary products from IBM and its partners. Most recently, the Visual Warehouse family has been extended to address requirements for sophisticated extract, cleansing and transformation needs through integration with products from partners.

IBM's Intelligent Miner family helps customers identify and extract valuable information from their enterprise data assets. Intelligent Miner for Data Version 2.1 searches for hidden information stored in traditional files, databases, data warehouses and data marts. The newest version of IBM's award-winning Intelligent Miner features a much improved user interface, increased parallelization, new platform support, statistical functions, a new neural net value prediction technique and optimization of algorithms. Meanwhile, Intelligent Miner for Text extends the reach of IBM's data mining capabilities to harvest information from text documents and data sources.

As part of the Business Intelligence Partnership Initiative, IBM will conduct a no-charge technical education seminar series, FAST START, from March 31 through April 2, in Santa Clara, CA. There, partners will be able to learn much more about IBM's leading-edge business intelligence products, including Visual Warehouse, Intelligent Miner and DB2 OLAP Server, work with key IBM developers, and also present their own solutions. Other no-charge technical hands-on sessions will be held worldwide throughout the year.

The initiative includes partner informational services, technical support services such as access to workstation software, seminars and other educational materials. It also includes product beta programs, the IBM Technical Advocate initiative, and teleconferences. Partner marketing services include sales and marketing kits, product marketing and sales training activities, discounted DB2 Magazine advertising, and other joint marketing initiatives

IBM Business Intelligence Partnering News

IBM and Arbor Software (NASDAQ: ARSW) have delivered on the strategic development and marketing relationship announced last year. IBM is shipping IBM DB2 OLAP Server, which integrates the Arbor Essbase OLAP engine with IBM DB2 and other relational databases. IBM also has rights to resell Arbor Essbase OLAP Server and other Arbor OLAP products. Together, IBM and Arbor provide a rich family of integrated OLAP solutions for the enterprise.

As part of its Business Intelligence Partner Initiative, IBM will package Business Objects, a leading integrated query, reporting, and OLAP tool, with IBM Visual Warehouse and Visual Warehouse OLAP, providing customers with an integrated, easy to use business intelligence solution. Business Objects products enable non-technical users to access and analyze data stored in corporate data warehouses, data marts, and packaged applications. Business Objects offers both a full-client suite of DSS tools including Business Objects, Business Miner, and Business Query, as well as its new thin-client solution, Web Intelligence.

Cognos, a global leader in business intelligence tools, and IBM, today announced that IBM will bundle Cognos' market-leading business intelligence tools, Impromptu and PowerPlay, with DB2 and DB2 OLAP Server. "This is a broad alliance across sales, marketing and development around Cognos' business intelligence tools and IBM's data warehouse offerings. This will allow IBM to deliver a seamless end-to-end solution for data warehouses enhanced with award-winning business intelligence functionality," said Paul Hill, Cognos' vice president, Strategic Partners and Marketing Programs. "Only by combining the strengths of two market leaders, like IBM and Cognos can customers be assured of receiving the most complete and powerful solution available today."

IBM also announced a remarketing and development relationship with Vality Technology, Inc., a data re-engineering software and services market leader, whose "Best of Breed" products address a wide range of data quality issues essential to building strategic information systems. This strategic alliance enables IBM to provide Vality's INTEGRITY Data Re-engineering Environment (TM) as a core component for IBM's Visual Warehouse solutions offering. High quality information is the basis for competitive decision making. INTEGRITY helps companies analyze disparate data and transform it into standardized consolidated high quality information.

IBM Business Intelligence Business Partners include:

Access and Analysis: Andyne Computing Ltd., Brio Technology, Business Objects, Cognos Corporation, Infospace, Inc., MapInfo, Seagate Software, Sqribe Technologies

Application: Dickens Data Systems, Intentia International AB, t/s/g Informationstechnolgie und -service GmBH

Build and Manage: Arbor Software, ETI, Vality Technology Inc.

Consultants and Service Providers: ADTEK Corporation, American Management Systems, BMS Group, Bridge IT, Clarity Systems, Computer Dynamics, Inc., Custom Net Corporation, Damon Consulting, Emergent Corporation, Far West Systems, Kennedy Consulting, Logan/Britton, Masterworks Systems, Midland Systems, Inc., Navigator Systems, Inc., Petrah Knowledge Solutions, Pinnacle Solutions, Precision Systems, PSR, ShowCase Corporation, T4G, Tactica Technology Group, Technium, Inc., The Focus Group, Trantor Technologies, Inc., Vision Associates, Volt Information Sciences, Inc. and Wright Systems

IBM, the world's largest software provider, creates, develops and manufactures the industry's most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. IBM offers complete information about the company, its products, services and technology to Internet users throughout the World Wide Web. The IBM home page is located at http://www.ibm.com.

For more information, visit the Business Intelligence Partnership Initiative web site at http://www.software.ibm.com/data/partners.

# # #

IBM, DB2, Visual Warehouse and Intelligent Miner are trademarks or registered trademarks of International Business Machines Corporation.

Vality and INTEGRITY are trademarks or registered trademarks of Vality Technology Inc.

Cognos, Impromptu and PowerPlay are trademarks or registered trademarks of Cognos.

Business Objects, Business Miner, Business Query and Web Intelligence are trademarks or registered trademarks of Business Objects SA.

Arbor and Essbase are registered trademarks of Arbor Software Corporation.

All other trademarks mentioned herein are the property of their respective holders.

Contact(s) information

Elliot Luber
IBM
212-745-5094
eluber@us.ibm.com

Rick Bause
IBM
914-766-1750
rbause@us.ibm.com

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