Skip to main content

IBM "Serious Game" Provides Training to Tackle Global Business Challenges


ARMONK, NY - 19 Feb 2009: IBM (NYSE: IBM) today announced INNOV8 v.2, a new version of its "serious game" that helps students and professionals hone their business and technology skills in a compelling, familiar video game format.

Serious games are at the cusp of widespread adoption within all sectors of business and government, from military flight simulators to corporate training. According to The Apply Group, by 2012, between 100 and 135 of the Global Fortune 500 will have adopted gaming for learning, with the United States, United Kingdom and Germany leading the way.

Building on the success of the original INNOV8 in the academic community, INNOV8 v.2 will be available at no cost to businesses and academic institutions for simulations and training. The new version features puzzles and tasks that challenge players to tackle real-world challenges. INNOV8 v.2 delivers a complete redesign of the game, with a new global collaboration feature for players to work with virtual teammates to progress to the next level of the game. In addition, three new game scenarios reflect a new level of intelligence required for future, high-value job opportunities:

"Business simulations allow companies to optimize costs, mitigate risks and remain agile in a rapidly changing environment," said Sandy Carter, IBM vice president of SOA, BPM and WebSphere. "The new features in INNOV8 v.2 provide a powerful tool for businesses to simulate challenges and explore the range of solutions offered by a Service Oriented Architecture approach before committing resources."

Learning Through Visualization

Most MBA programs are already heavily based on projects that reflect how individuals and teams need to interact in the real world. INNOV8 v.2 takes that a step further by actually allowing students to step into a dynamic business environment. Based on advanced commercial gaming technologies, it allows players to visualize how technology and related business strategies affect an organization's performance. Together, players can map out business processes, identify bottlenecks and explore 'what if' scenarios in an experiential learning environment.

According to a 2008 study by the Ewing Marion Kauffman Foundation, a great lecture can improve learning outcomes by 17 percent, while switching to a different delivery mechanism such as serious gaming can improve learning outcomes by 108 percent.

Through its Academic Initiative, IBM is partnering with thousands of universities worldwide to help re-tool course work so it energizes both students and up and coming executives. INNOV8 v.2, available to Academic Initiative members, was designed to be delivered in a one-hour learning lab to supplement courses such as Business Process Management, Corporate Strategy and Operations and IT Management.

In one year, more than 100 universities -- from Duquesne University in Pittsburgh and University of Southern California to Manchester Business School in the United Kingdom, have teamed with IBM to integrate INNOV8 into their curricula. First introduced in November 2007, INNOV8 was designed to be delivered in a one-hour learning lab to supplement courses like Business Process Management, Corporate Strategy, and Operations and IT Management. The idea for the game resulted from an annual IBM-sponsored competition among graduate business students at Duke University and the University of North Carolina.

"Until now, some of the most important skills such as leadership, project management, innovation and entrepreneurship could only be taught using standard case studies and inspirational quotes," said Clark Aldrich, author of "The Complete Guide to Simulations and Serious Games: How the Most Valuable Content Will Be Created in the Age Beyond Guttenberg to Google." "IBM's game is one way that universities can help students to learn by doing through simulations in conjunction with traditional teaching methods to build new skills and retain knowledge."

The IBM Academic Initiative offers a wide range of technology education benefits to meet the goals of colleges and universities. As members participating in this initiative, schools receive free access to IBM software, discounted hardware, course materials, training and curriculum development. More than 4,600 universities and 9,000 faculty members worldwide have joined IBM's Academic Initiative.

INNOV8 v.2 will be available in May 2009. For more information on INNOV8, IBM's Academic Initiative or to access the virtual press kit, pleas visit www.ibm.com/innov8.

Note to Editors: Images and broadcast-quality b-roll are available for download by registered journalists at www.thenewsmarket.com/ibm

IBM, INNOV8, WebSphere, SmartSOA and the IBM e-business logo are trademarks or registered trademarks of International Business Machines Corporation. For a list of additional IBM trademarks, please see www.ibm.com/legal/copytrade.shtml

All other company, product or service names may be trademarks or registered trademarks of others. Statements concerning IBM's future development plans and schedules are made for planning purposes only, and are subject to change or withdrawal without notice. Reseller prices may vary.

Contact(s) information

Rebecca Mettler
IBM Media Relations
760-946-2760
703-867-7879
rmettle@us.ibm.com

Jennifer C. Clemente
IBM Media Relations
919-418-6169

jennic@us.ibm.com

Related XML feeds
Topics XML feeds
Research
Chemistry, computer science, electrical engineering, materials and mathematical sciences, physics and services science
Services and solutions