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KUALA LUMPUR, MALAYSIA - 13 Feb 2009: Malaysia's leading mobile telecommunications operator Maxis Communications Berhad ("Maxis") and IBM (NYSE: IBM) today announced that Maxis Mobile and IBM in Malaysia have entered into a five-year Information Technology (IT) services relationship.
This relationship will enable Maxis to fast-track the transformation of the company's IT services and solutions to deliver multifaceted, innovative and enriching experiences to its subscriber base of over 11 million in Malaysia.
"This is an exciting moment for us at Maxis. We are happy to enter into this historic and strategic relationship with IBM," said Sandip Das, Maxis' Chief Executive Officer. "Our two companies share a common commitment to delivering innovation and bringing contemporary services to our customers. Besides enhancing our competitiveness and strengthening our leadership, this partnership is a vital part of our efforts to propel Maxis to the next threshold of providing future-ready and reliable services that will bring tangible benefits to our subscribers."
Under the agreement, IBM will support Maxis' transformation of key business processes over the next five years, including customer relationship management, service delivery platform to support value-added and data services, business intelligence and dealer management. In addition, Maxis and IBM will also jointly engage in innovation projects with a focus on extending existing business capabilities to address new market opportunities and drive business process innovation to achieve new benchmarks in service quality.
"By bringing our deep global expertise in business transformation services and innovation, we will help Maxis continue to deliver value to its customers, enable business growth and boost productivity," said Satish Khatu, IBM's General Manager, Global Technology Services, Growth Markets Unit. "IBM views this as a significant partnership for the company in the region."
"With our broad range of products, solutions and expertise, IBM is poised to help companies like Maxis improve their efficiency and cost effectiveness through innovation and transformation. The current global economy presents challenges, but we look at it as an opportunity to differentiate ourselves and our clients from the rest," said Ou Shian Waei, Managing Director, IBM Malaysia.
IBM is one of the world's largest technology suppliers to the telecommunication industry -- more than 90 percent of the world's communications service providers are IBM clients.
The agreement was signed on January 31, 2009.
About Maxis Communications Berhad
Named Asian Mobile Operator of the Year 2007, the Maxis Group currently operates in three key Asian markets -- Malaysia, India and Indonesia -- with a 5,000 strong workforce collectively serving over 24 million customers and offering a comprehensive range of communications services, including mobile and fixed line telecommunications, value-added data and content services, wireless and fixed line broadband services and international gateway services.
In Malaysia, Maxis Communications Berhad ("Maxis") is the country's premier mobile telecommunications operator, with the lead in postpaid and prepaid subscriber base. The Maxis Group operates in India through subsidiary Aircel Limited and in Indonesia through PT Natrindo Telepon Seluler.
Since it began operations in 1995, Maxis has won numerous awards. Recently, the company was recognized as "Malaysian Mobile Operator of the Year" by Asian Mobile News at the 2008 Asian Mobile News Awards and "Malaysia's Service Provider of the Year" by Frost & Sullivan at the 2008 Malaysia Telecoms Awards, due to its clear demonstration of leadership in business performance, brand value, sustained service excellence, network quality and product innovation.
For more information, please visit www.maxis.com.my
For more information, visit www.ibm.com/services
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