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IBM and United States Tennis Association Go Green at the 2008 US Open

IBM Serves up Environmentally-Friendly Business Solutions and Fan Enhancements to the USTA to Help Focus on Growing the Game

ARMONK, NY - 27 Aug 2008: IBM (NYSE: IBM), the official technology partner of the US Open, and the United States Tennis Association have teamed to offer exciting ways to help more fans than ever experience the action of the 2008 US Open. With a new array of personalized features including customized content and mobile alerts, the USOpen.org site will help fans get closer to the action of the US Open in ways not before possible. In addition, this year IBM is helping the USTA run a more environmentally-friendly US Open by helping reduce the energy consumption required to power the tournament's web site and scoring operations. The IT solution continues to allow the USTA to concentrate on its goals of building value for the US Open brand around the world, meeting revenue objectives and promoting tennis in the United States.

Delivering Robust Infrastructure That Conserves Energy
IBM provides the USTA with a robust infrastructure to handle the unpredictable nature of running a sporting event. Even as visits to the USOpen.org site have grown steadily over the past two years, power consumption continues to decrease due to new innovative technologies from IBM. New solutions for the 2008 US Open that IBM is putting into place include implementing Power 550 servers running Linux with new POWER6, the world's fastest microprocessor technology. IBM is taking further advantage of Virtualization and Systems Management Technologies to ensure an Optimized Infrastructure with integrated solutions for both monitoring and managing the infrastructure as well as a fully virtualized environment. These include a variety of IBM Tivoli systems management and security products, applications support from Rational, database management from DB2, and Web management from Lotus and WebSphere.

The results of these solutions are significant:

"The USTA requires a solution that helps extend the global reach of the tournament, but is also energy and cost-efficient," said Rick Singer, Director Worldwide Sponsorship Marketing, IBM. "This is an example of how IBM takes a more holistic approach to helping our clients solve the problems that matter most to them. USOpen.org must be scalable, highly available, highly secure as well as interactive, entertaining and user-friendly to ensure that fans have the best fan experience, no matter where they're sitting. That's what IBM delivers."

Bringing Live Scores, Serve Speed and Statistics to Tournament Officials, Journalists and Fans; More Personalization
IBM's real-time scoring system collects courtside data from each umpire's chair and then stores and distributes the statistics to broadcast TV, USOpen.org, the intranet used by more than 1,500 international journalists at the event, closed circuit TV, electronic displays, and automated voice applications for players. On the broadcast courts, IBM statisticians enter winners, unforced errors, and net approaches.

The scoring system ensures spectators both at the stadium and online, can view details on the current schedule, matches in progress, and results for every match by court. IBM WebSphere software, leveraging a flexible Service Oriented Architecture, streamlines the timely and accurate distribution of more than 200 million score updates to fans around the world.

In 2008, IBM and the USTA are expanding their initiative to create an even more engaging, more immersive and more personalized user experience, including the following online features: 

"Our 17-year partnership with IBM has allowed the USTA to continually deliver a unique and cutting-edge experience to all tennis fans," said Phil Green, Director, Advanced Media, USTA. "This year we're taking steps to make this Open not only more fan-friendly, but environmentally-friendly as well. Reducing energy consumption while being able to increase services, is an important statement for our growing fan base. USOpen.org has evolved into the premiere destination for innovative and interactive web experiences, including significant multi-media content, personalized features and real-time solutions."

IBM to provide Match Analysis DVD to Players
IBM will provide men's and women's players on Arthur Ashe, Louis Armstrong, Grandstand, courts 10 & 13 (the five broadcast courts) with a DVD following their match. The DVD enables these players and their coaches to view and analyze their match from any angle they want to view it, their strengths, weaknesses, etc. IBM automatically indexes the video with the match statistics. Players can choose to view the video of just their aces, or forehand winners, or backhand unforced errors, or even go back to specific critical points in the match like watching the breakpoints. IBM integrates the data collected from multiple sources and formats.

For more information on IBM, please visit www.ibm.com.

IBM is a trademark of International Business Machines Corporation in the United States, other countries, or both. Other company, product or service names may be trademarks or service marks of others.

Contact(s) information

Clint Roswell
IBM Media Relations
Office: (914) 499-4045
roswellc@us.ibm.com

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IBM is a trademark of International Business Machines Corporation in the United States, other countries, or both. Other company, product or service names may be trademarks or service marks of others.

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