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IBM Arms Clients to Measure Green IT Progress

Unveils New Offerings to Gauge Energy Reduction Across Entire Datacenter, From IT Systems to Air Conditioning

LOS ANGELES & IBM Business Partner Leadership Conference - 30 Apr 2008: IBM (NYSE: IBM) today announced new energy-management software, an expansion of its energy certificates program, and an energy benchmark to help clients establish energy efficiency goals, optimize for energy efficiency and measure and verify their green IT progress across the enterprise.

The new offerings for energy measurement include: IBM Active Energy Manager software to measure power usage of key elements of the datacenter, from IT systems to chilling and air conditioning units; an expansion of IBM's Energy Certificates program to 34 countries; and an online energy assessment benchmark.

Since launching Project Big Green in May of 2007, IBM has already helped more than 2,000 clients implement green initiatives that have helped reduce cost and environmental impact as well as simplify IT systems. Additionally, IBM has recycled more than one billion pounds of IT equipment removed from clients' data centers.

"Clients today are looking for ways to measure their green IT projects and have positive business results that can be documented and verified," said Rich Lechner, vice president, Enterprise Systems, IBM. "Today's announcements, which are based on IBM's experience with thousands of clients, help them do just this as they transform to a new enterprise data center."

New Active Energy Manager Software

IBM Systems Director Active Energy Manager (AEM) tracks energy consumption in data centers and helps customers monitor power usage and make adjustments to improve efficiency and reduce costs. The new software allows IT managers to control -- even set caps on -- their energy use for servers, storage, and networking as well as the air conditioning and power management systems that keep the data center running.

The software supports monitoring of devices that are connected to select "smart" power strips used to provide power to multiple devices, including IBM and non-IBM servers and storage systems as well as energy monitoring support using select wireless devices that may extend beyond traditional data center walls.

Additionally, the software can be used with equipment from facility management providers. For example, the software can retrieve temperature and power information using SynapSense Corporation's wireless sensors, which can be located virtually anywhere in the data center. It can also receive alerts and events related to power and cooling equipment through interaction with Liebert SiteScan from Emerson Network Power. The alerts can notify IT administrators about issues with facilities equipment, such as overheating, low battery power on uninterruptible power supply batteries or other conditions that may keep IT equipment in a data center from running properly.

Expanded Energy Efficiency Certificates Program


To help clients benchmark and improve the efficiency of their IT operations and reduce their environmental impact, IBM and Neuwing Energy have expanded the Energy Efficiency Certificate program to reach customers in 34 countries. This program enables clients to measure their energy usage while earning energy efficiency certificates for reducing the energy used to run their data centers. The certificates earned -- based on energy use reduction verified by a certified third-party -- provide a way for businesses to attain a certified measurement of their energy use reduction, a key, emerging business metric. The certificates can be traded for cash on the growing energy efficiency certificate market or otherwise retained to demonstrate reductions in energy use and associated CO2 emissions.

In addition to the United States, Canada and Mexico, clients in the following countries can now apply for energy efficiency certificates associated with improvement in IT: Ireland, UK, France, Germany, Italy, Spain, Belgium, Netherlands, Denmark, Portugal, Luxembourg, UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Qatar, Egypt, Jordan, Pakistan, India, China, Singapore, Malaysia, Indonesia, South Korea, Thailand, Australia, New Zealand, Philippines and Japan.

"Establishing a worldwide energy certificates program with the help of IBM is important to clients around the globe who are dramatically improving the efficiency of their infrastructures to meet their environmental responsibility goals as opposed to simply buying renewable energy certificates," said Matthew Rosenblum, CEO and president, Neuwing Energy. "This program incents clients to become more efficient at the source and helps reduce energy costs at the same time. We have already seen dramatic results from both utilities and Fortune 500 companies as they start to understand how productive this program is in keeping economic expansion growing while reducing energy costs."

IBM and Neuwing are also looking for new ways to further improve the Energy Efficiency Certificate application process going forward by automating the interface between the Neuwing Project Input template and IBM Tivoli Service Management offerings.

Care2 -- the largest online presence for social networking, tips on sustainable living, eco shopping and volunteer opportunities with more than eight million individuals and socially and environmentally responsible businesses -- recently applied for an Energy Efficiency Certificate through Neuwing Energy.

The certificate will document a project recently completed by IBM Premier Business Partner RS-UNIX involving consolidating 70 x86-based servers to just four IBM BladeCenter systems that will power their Website. The project resulted in a 66 percent reduction in data center floor space and a 70 percent decrease in energy consumption while also doubling the performance of the previous systems. The energy certificate -- when validated by Neuwing Energy and which Care2 intends to retire to document energy savings -- is expected to indicate an energy savings of 340 megawatt hours, or the equivalent of CO2 emissions from automobiles consuming more than 30,000 gallons of gasoline.

According to Edward E. Traylor, III, senior director of technical operations at Care2, "As an environmentally responsible enterprise supporting more than eight million members, an inefficient IT infrastructure was not an option for us. RS-UNIX, our partner in this project, created an extremely efficient solution based on IBM technology. The energy savings we are documenting from this project are both good for our bottom line and serve as an extremely important proof point for our business, which is based on environmental responsibility."

IBM has applied for EEC to document energy savings in its data center in Southbury, Connecticut. A data center thermal assessment was completed in late 2007 using the Mobile Measurement Tool, first announced with IBM Project Big Green. The assessment identified air flow modifications which will allow the data center to turn off 18 computer room air conditioning systems while maintaining current data center operations. The pending energy efficiency certificates are expected to document a total of 1,600 megawatt hours of reduced electricity use annually.

Energy Efficiency Benchmark Tool

To further help clients understand if current green initiatives are working, IBM is also announcing a new, free on-line energy benchmark tool. The tool provides actionable insight into a company's IT-related energy efficiency status, helping managers determine business strategies for improving and closing efficiency gaps. Independently produced by The Bathwick Group, the tool allows clients to measure their efficiency score against other organizations worldwide. The tool can be found at: http://ibmgreen.bathwick.com

Jonathan Steel, CEO of The Bathwick Group, said about the benchmark's advantages: "The energy efficiency tool benchmarks against hundreds of organizations from around the world and the data set is being added to continually. It allows users to see how they stack up against up-to-the-minute best practices whenever they take the assessment."

Additional Energy Efficiency Clients

RackForce, a wholesaler of server rentals to e-businesses, application providers and hosting resellers, recently completed an energy efficiency project with IBM. According to Brian Fry, vice president, sales and marketing, RackForce Networks Inc., "Companies of all sizes need to think about their energy costs. We worked with IBM to install IBM System x servers. That change has led to a 30 percent reduction in our power usage. And the built-in System x virtualization capabilities provide RackForce more flexibility in delivering our dynamic, virtual services."

Wesco Companies (Wesco) is a family-based group of construction, property management and equipment rental companies with a successful history of serving the Southern California region for more than 70 years. "We recently consolidated our servers and centralized our storage. Now, not only do we have a faster and more stable environment, we have also reduced our carbon footprint by more than half and cut electricity costs by nearly 60 percent," said Ray Reed, systems engineer, Wesco Companies. "As a mid-sized company, every savings counts. IBM helped us take advantage of the green IT solutions that were right for us, so we too could benefit."

For additional information please visit www.ibm.com.

Contact(s) information

Ron Favali
IBM Media Relations
727-489-7202
favali@us.ibm.com

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LOS ANGELES -- Steve Mills, senior vice president and group executive of IBM Software Group, at the 2008 IBM Business Business Partner Leadership Conference.

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