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IDG'S Computerworld: IBM Is the Top Green IT Company

Project Big Green Initiative and Client Success Propels IBM to Top Ranking

ARMONK, NY - 20 Feb 2008: IBM (NYSE: IBM) announced today that IDG's Computerworld has selected IBM as the top Green IT Company for 2008. This honor is part of Computerworld's very first Top Green IT Companies feature, which was published in the February 18 issue and online at Computerworld.com.

"Being 'green' is not just saying you're conscious about the environment and its challenges. In today's business world, it's about efficiency, power consumption and applying those green principles to smart business decision making," said Don Tennant, editorial director, Computerworld. "IBM, recognized as the leading Green IT company in our first Top Green-IT Computing issue, has taken a serious look at how they impact the environment and how they can address those challenges with good business sense, through their Project Big Green initiative and a company-wide focus on energy efficient technology and services."

"IBM is honored to be named the Top Green IT company for 2008 by IDG and Computerworld," said Steve Sams, vice president of IBM Global Site and Facilities Services. "This is reflective of IBM's long-term commitment to the environment, and of the global success with clients that we've seen with our cross-company Project Big Green initiative, as we assess and implement strategies for our clients to be able to double their computing capacity without increasing energy use."

In the fall of 2007, IDG, through its Computerworld magazine, set out on a mission to identify companies that are implementing smart, efficient strategies to achieve "green IT." Computerworld reached out to select green IT experts for help in developing a set of criteria that would best identify the companies that are working to reduce energy consumption in IT equipment and are using technology to conserve energy and lower carbon emissions. Based on this expert input, Computerworld editors developed a checklist-style survey and weighting scheme. Computerworld then reached out to the IT community through a variety of channels, and 86 complete surveys were received. Computerworld then contacted representatives at the participating companies to verify that the information provided on their company's survey was truthful and accurate. Only those companies that filed verification letters were considered. Based on the weighting scheme developed, the top 12 Green-IT Users and top 12 Green-IT Vendors lists were chosen. To view the full survey, visit www.computerworld.com/topgreen.

About IBM Project Big Green
Announced in May 2007, Project Big Green is a $1 billion initiative to dramatically reduce energy use by IBM and its clients. The initiative includes new energy efficient IBM products and services and a five step approach to energy efficiency in the data center. If followed, this approach can sharply reduce data center energy consumption, transforming clients' technology infrastructure into "green" data centers and provide energy savings of up to 42 percent for an average data center. The initiative also includes a new global "green team" of more than 850 energy efficiency architects from across IBM. More information about IBM Project Big Green is available at www.ibm.com/press/projectbiggreen.

About Computerworld
Computerworld is the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (www.computerworld.com), weekly publication, focused conference series and custom research form the hub of the world's largest (40+ edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including Folio Magazine's 2006 Gold EDDIE Award for the best technology/computing magazine, the 2004 and 2006 Magazine of the Year Award, and 2006 Best Overall Web Publication from the American Society of Business Publication Editors (ASBPE). In addition, in 2007 Computerworld's then editor in chief, Don Tennant, received the prestigious Timothy White Award from American Business Media. Computerworld leads the industry with an online audience of over 2 million unique, monthly visitors and a print audience of 1,222,000 readers each week (IntelliQuest CIMS Spring 2007).

About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries, and is a leading producer of more than 750 technology-related events. Additional information about IDG, a privately held company, is available at idg.com.

For more information about IBM, go to www.ibm.com.

Contact(s) information

Tim Willeford
IBM Media Relations
914-766-4618
twilleford@us.ibm.com

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