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Don't Know What to Give for the Holidays This Year? IBM Has the Answer

IBM Has the Perfect Gift Solution for Any Wish List

Somers, NY - 03 Dec 1998: . . . IBM takes the hassle out of holiday shopping this season with an extensive consumer product lineup and a generous holiday rebate program.

"This year when consumers are looking to give their friends and family the hottest technology products, they can turn to IBM for innovation, exploration and creativity at wonderfully low prices," said Mike Braun, general manager of IBM's Consumer Division. "Our holiday product line up is the best ever. Superb product reviews and awards accompany almost every offering. Holiday shoppers can be assured that when they choose a gift from IBM, they are giving high-quality products with great support from a trusted brand."

Give the Gift of Computing with Aptiva, ThinkPad and Young Explorer Systems

IBM's broad lineup of Aptiva home computers, ranging in price from $599 to $2,199*, are ideal for just about anyone - students, parents, grandparents, power users and game enthusiasts. Exciting new features on the Aptiva PCs include an optional sleek flat panel monitor, space-saving design, speech recognition software and DVD technology, as well as desktop and processor speeds up to 450 MHz**. All Aptiva PCs come standard with substantial memory and hard drive space, easy expandability options, quick and affordable access to the Internet and IBM's world class service and support.

The new consumer ThinkPad i Series is the ideal solution for college students and frequent travelers on any shopping list. Priced as low as $1,499*, the ThinkPad i Series boasts powerful performance and consumer-friendly features.

The Young Explorer Fun and Learning Center -- a colorful, all-in-one computing solution from IBM and Little Tikes -- is now available to consumers for home computing. Young Explorer combines leading-edge technology from IBM, durable and creative furniture design from Little Tikes, and award-winning educational software from Edmark in one unique product. Young Explorer, previously sold only to childcare professionals, is now available for all preschoolers at an estimated retail price of $2,299*. Consumers can order directly from IBM at 1-800-426-7235 extension 4106 or over the Internet at www.direct.ibm.com/youngexplorer.

IBM Consumer Options Give New Life to the PC

IBM offers a wide range of high-quality, low-cost options for PC enthusiasts who already own a computer:

Give The Gifts of Knowledge and Exploration with IBM's World Book Software

"The World Book Difference" is why teachers and librarians have been recommending World Book to students and families for more than 80 years. World Book is based on school curriculums, features content from scholars and specialists, presents relevent and exploratory multimedia elements, and is written in age-appropriate language -- all factors that set World Book apart from other products. IBM's newly-expanded line of award-winning World Book CD-ROM software includes the 1999 World Book, the 1999 World Book Deluxe Edition, the World Book Macintosh Edition, and the 1999 World Book Family Reference Suite (featuring ViaVoice voice recognition technology.)

Also new this season is IBM's first DVD title -- World Book Discoveries, a compelling multimedia tour of world history designed to complement the World Book multimedia encyclopedia line. World Book software titles range in price from $39.95 to $99.95*.

Give Kids a Gift that Won't Sit at the Bottom of the Toy Chest

This season, IBM is offering limited edition and unique holiday gift ideas for children from its award-winning line of Crayola and Edmark software products. A special edition Crayola CD-ROM Creativity Kit features two software titles --Crayola Magic 3D Coloring Book and Crayola Print Factory --all wrapped up in an over-sized shiny yellow Crayola Crayon box. After unwrapping the gift, children can use the decorative box to store their art supplies and artwork. The Crayola CD-ROM Creativity Kit is available for $29.99*, and comes with a $10 mail-in rebate***. In addition, the latest titles from the IBM Brings You Crayola line, priced from $9.95 to $19.95*, make great gifts and stocking stuffers for girls and boys of all ages.

Edmark, an IBM company, offers a wealth of innovative learning software products for kids-- ideal holiday gifts that pair learning and fun. With Edmark's special-edition Millie and Bailey Software Gift Pack, kids receive a colorful and collectible lunch tin that contains a Bean Bag Learning Buddy, Millie's Math House and Bailey's Book House CD-ROMs from Edmark's Early Learning Series. This unique gift package is available at Sam's Clubs, Fry's, LearningSmith, Comp USA and Zany Brainy for $34.95* and comes with a $20 rebate offer***.

Edmark's Let's Go Read! 2 An Ocean Adventure is the perfect holiday gift for young readers. IBM speech recognition technology makes the program really interactive as kids get to read to the computer, and it talks back! For more fun and educational gift ideas, Edmark's full line of learning products can be seen at www.edmark.com.

Perfect Gift for the Entrepreneur this Season

IBM's Start-up for e-business is the perfect gift for entrepreneurial consumers who want to turn their hobby into a paycheck. Startup for e-business is a single CD-ROM, priced at $29.95*, that provides consumers with everything they need to quickly and easily start up their own business on the Internet, today.

No Matter If You've Been Naughty or Nice... You Talk, It Types

IBM's ViaVoice 98 includes the latest innovations in speech recognition software, including natural language commands , hands-free editing and correction, as well as the industry's largest active vocabulary. IBM's ViaVoice 98 is available in Home, Office and Executive editions for $49.95*, $89.00*, and $149.00*, respectively, and comes with $10, $20, and $30 rebate offers***.

IBM Gives Back to Consumers with a Special Holiday Promotional Offer***

In the spirit of giving, IBM extends to its customers a number of special rebate offers on hardware, options and software purchases this season. The mail-in and online rebates range from $10 - $50 on select software purchases to $100 on select Aptiva hardware purchases. For more information about these offers and IBM consumer products, call IBM at 1-800-426-7235 extension 4340, or visit the IBM Web site at www.ibm.com.

IBM

IBM is a leading manufacturer and developer of hardware and software solutions for the home. IBM's consumer products have been widely recognized for technology innovation and product design. These products include the Aptiva family of personal computers, Consumer Options and Solutions, the IBM Brings You Crayola family of software, the Edmark brand of educational software and IBM reference software products including the World Book Multimedia Encyclopedia.

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Editor's Note: Images of IBM's products are available for downloading, contact: Alicia Peck, 415-545-4115, adpeck@us.ibm.com.

*Estimated reseller price; actual price may vary.

** MHz measures internal microprocessor clock speed only, not application performance. Many factors affect application performance.

***To be eligible for rebates, purchases must be made by certain dates. Other restrictions apply. See retailer display for instructions and additional terms and conditions.

Aptiva, IBM, ThinkPad, ScrollPoint, and ViaVoice are registered trademarks of International Business Machines Corporation.

World Book is a registered trademark of World Book, Inc., a Scott Fetzer Company. Crayola is a registered trademark of Binney & Smith. Used under license. Other company, product and service names may be trademarks or service marks of others.

Contact(s) information

Alicia Dauphin Peck
IBM
(415) 545-4115
adpeck@us.ibm.com

Andrew Hayden
IBM
(914) 766-3716
haydena@us.ibm.com

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