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Specific Media Selects IBM Balanced Warehouse(TM) to Bring Enhanced Business Intelligence Capabilities to Online Advertising Industry

IBM's Balanced Warehouse Solution Enables Specific Media to Efficiently Manage Vast Data Network

ARMONK, NY - 19 Dec 2007: IBM (NYSE: IBM) today announced that Specific Media, one of the leading online advertising networks, has selected the IBM Balanced Warehouse to analyze large volumes of advertising data using advanced analytics and predictive modeling techniques. This analysis is integrated into Specific Media's sophisticated targeting technology platform, enabling the company to efficiently target consumers with increased accuracy.

Utilizing its broad network and powerful targeting technologies, Specific Media helps Fortune 500 advertisers reach highly specific audiences such as business-minded men, ages 25-54, living in large metro areas. IBM's Balanced Warehouse is helping the company offer brand advertisers a complete -- and accurate -- targeting solution, combining demographic, behavioral, contextual, and geographic methods.

"Since its inception, Specific Media has been at the forefront of the advertising industry in offering tools and technologies that support the most successful online advertising campaigns," said Daryl McNutt, vice president, client services, Specific Media. "We selected IBM's Balanced Warehouse Solution based upon its ability to easily manage complex data in real-time. We expect to leverage this data to continually optimize our clients' campaigns, delivering highly targeted results and unparalleled ROI."

"Online advertising generates large volumes of consumer data that cuts across demographics, buying behaviors and geographies, and advertisers require accurate, detailed analysis of this information to make informed business decisions," said Arvind Krishna, vice president, IBM Data Servers. "IBM's Balanced Warehouse helps Specific Media and its clients to gain immediate business insight to further enhance their competitive advantages."

IBM's Balanced Warehouse offers capabilities that enable customers to continuously manage data, from current details to aged summaries, and transform it into information-led business initiatives. The IBM Balanced Warehouse is a combination of IBM DB2 Warehouse software, hardware and storage technologies that are optimized to meet a wide range of dynamic warehousing requirements.

For more information on IBM's Balanced Warehouse initiative: http://www-306.ibm.com/software/data/db2bi/balanced-warehouse/

About Specific Media

Specific Media, the advertising industry's fastest-growing interactive media company, enables advertisers to target consumers based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. Specific Media's network reaches more than 130 million U.S. monthly unique users and includes more than 450 premier brands such as: ABC, CBS, FOX, ESPN, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com.

IBM, DB2, DB2 Warehouse, Balanced Warehouse and the IBM e-business logo are trademarks or registered trademarks of International Business Machines Corporation. For a list of additional IBM trademarks, please see www.ibm.com/legal/copytrade.shtml.

All other company, product or service names may be trademarks or registered trademarks of others. Statements concerning IBM's future development plans and schedules are made for planning purposes only, and are subject to change or withdrawal without notice. Reseller prices may vary.

Contact(s) information

Lizette Kodama
IBM Media Relations
914-766-1347

Rose Maciejewski
Ruder Finn
(310) 882-4002
maciejewskir@ruderfinn.com

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