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IBM Unveils the Industry's First Integrated Data Management Environment

Data Studio slashes development time up to 50 percent for developers, DBAs and data architects

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LAS VEGAS, IBM Information on Demand Conference - 15 Oct 2007: IBM (NYSE: IBM) today introduced the IBM Data Studio, the industry’s first integrated data management environment. Unlike other client-side data management solutions that often only provide functionality for one aspect of the data lifecycle or focus exclusively on database administration, Data Studio unites these various aspects of data management and supports a heterogeneous data server environment.

Data Studio provides customers the ability to boost data-driven application development productivity and perform operational database administration functions from anywhere at anytime. Additionally, Data Studio allows customers to design, develop, deploy and manage their information throughout the entire data management life cycle using a common, Eclipse-based interface.

The Eclipse-based Data Studio complements the IBM Rational Software Delivery Platform, an integrated set of products and services that helps customers effectively govern the business process of software and systems delivery, and is extensible with plug-ins so customers can customize their development environment to seamlessly manage their data. The fully integrated nature of the IBM Data Studio simplifies collaboration among developers and DBAs.  As direct result of this optimized, collaborative environment, development time can be slashed by up to 50 percent.

“IBM Data Studio extends our portfolio of Information on Demand offerings to the developer and administrator communities,” said Ambuj Goyal, general manager, IBM Information Management. “Data Studio provides a central location to perform all common and essential database management functions, allowing integrated data life-cycle management.”

Data Studio is a comprehensive suite of integrated tools that support the design, development, deployment, management and governance of database solutions, including optimized XML tools for pureXML, an integrated query editor for both SQL and XQuery expressions, and Web services support to expose database operations as services.

Customers testing the new IBM Data Studio include leading chemical distributor, Univar USA, which is using Data Studio with its existing DB2 environment. Univar has seen a significant increase in productivity since deploying Data Studio.

“IBM Data Studio enables us to bridge the gap between object-oriented design and relational database technology.  As a result, we can speed the development of high quality applications and improve developer productivity by between 25 and 50 percent,” said Kevin Campbell, Application Architect at Univar. “IBM Data Studio has advanced the ease of developing, debugging and testing stored procedures by leaps and bounds.”

Other development products, such as IBM Rational Application Developer and IBM Rational Data Architect can be plugged-into Data Studio, as needed, to meet evolving customer needs. In addition, the single intuitive user interface and support for all IBM data servers simplifies the task of training new employees to utilize the system.

IBM Data Studio offers customers industry leading capabilities in three key areas:

1.   Increases productivity throughout the data management process

2.   Simplifies and speeds development of new skills for employees

3.   Accelerates data as a service for Service Oriented Architecture (SOA)

IBM Data Studio will be available as a free download on October 31.  IBM also will offer a yearly supported option. 

Customers, developers and partners can find out more about this new data management environment at

For more information about IBM, visit

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