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Thousands of Business Partners Embrace IBM Information on Demand Initiative

IBM Launches New Program to Help Businesses Address Information Management Challenges

LAS VEGAS, IBM Information on Demand Conference - 15 Oct 2007: IBM (NYSE: IBM) today announced the industry's most comprehensive range of resources for Business Partners delivering Information on Demand solutions to the marketplace. To continue facilitating growth among this community, IBM is delivering a new partner program, the "IBM Business Partner Information on Demand Specialty." Through this new program, IBM will provide Business Partners with free access to its global sales experts, marketing resources and technical consultants, allowing them to bring their offerings to market more quickly and expand into new geographies.

IBM Business Partners have embraced IBM's Information on Demand initiative for business growth by delivering solutions in the market, celebrating a major milestone in its adoption. Today's news is in response to the growing demand IBM is seeing from its Business Partners seeking to participate in the success of Information on Demand by gaining competitive advantage in today's fast growing market for information management. IBM estimates that the market for Information on Demand will be worth $69 billion by 2009 (18 percent CAGR).

Effective immediately, this support will be available free of charge for business partners embracing IBM's Information on Demand initiative. IBM launched this initiative in February 2006 to help companies improve the way they leverage their information. Since that time, IBM has received an overwhelming response from business partners looking to keep up with the pace of business, the sheer volume and variety of information, and the fact that information is scattered across multiple areas. Through Information on Demand, companies can tap into IBM’s resources in software, hardware and business consulting to gain a competitive advantage by freeing up information in databases, e-mails, Web pages, blogs, RFID tags, and storage and content management systems.

Numerous partners are already reaping the benefits of adopting this strategy. Massachusetts-based StreamServe, Inc., a global leader in dynamic enterprise publishing, has already embraced IBM's Information on Demand resources to bring its solution to market more quickly and effectively, enabling its customers to streamline their document management capabilities. For example, CZ, a Dutch nonprofit provider of health insurance, was faced with a challenge common among insurance companies -- an overload of paperwork. Turning to IBM and StreamServe, Inc., CZ was able to digitize and automate its paperwork, ridding itself of paper files, and now storing all content digitally, with the ability to access the information on demand. CZ has since become a national cost-efficiency leader, saving $100,000 USD annually and reducing paper usage by 60 percent, or about six million sheets, per year.

"Partnering with IBM has played a significant role in the success of our go-to-market strategy," said Chris Stone, President and CEO of StreamServe, Inc.   "Our customers, such as CZ, are constantly faced with the challenge of managing the vast amounts of information available to them and being able to access the right information at the right time. The new IBM Information on Demand Speciality will allow StreamServe, Inc. to maximize tailored sales, marketing and technical expertise from IBM and enable our customers to unlock and extract value from their information."

The development of a strong and energetic business partner ecosystem is a key aspect of IBM's success in Information on Demand. Now with just a few easy clicks, Business Partners can gain access to IBM marketing experts and sales specialists across the globe. IBM will help them identify and generate new business leads through free telemarketing, as well as help partners close deals in geographies around the world, regardless of their location. Participants can also work alongside IBM's technical enablement experts, using free online educational tools, live chats, and access to IBM's facilities to test their solutions and help bring their offerings to market more quickly.

"Enabling our Business Partners to help their customers use information as a strategic asset remains a top priority for IBM," said Ambuj Goyal, general manager, IBM Information Management. "This initiative has been created to address the needs of our business partners who want to grow their revenue and increase business leads with their Information on Demand solutions. The Information on Demand Business Partner community has already achieved great success, and we're delighted to continue to meet the needs of our Business Partners by providing them with unmatched support and an expanded array of benefits they can use."

All IBM Business Partners are eligible to participate in the initiative and can access these resources online through IBM PartnerWorld Industry Networks. For more information, please visit: ibm.com/partnerworld/infoondemand.

Contact(s) information

Faye Abloeser
IBM Media Relations
917-472-3526
abloeser@us.ibm.com

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