16 May 2007:
In the Enterprise Storage category, IBM beat out EMC and HP to claim the top award, and in the Integration/Software Middleware category, IBM beat Microsoft, Oracle/Siebel, BEA Systems and Tibco for the award. The award-winning storage and information integration software solutions are pillars of IBM's cross-company effort aimed at helping clients use information on demand for a competitive advantage.
Liquid Agency and its research partner, Socratic Technologies, completed a quantitative study of more than 200 technology brands in their respective categories. The study examined a brand's relative strength or impact within its category based on how well it retained customers moving from stage to stage in the sales cycle process. The study, along with an expert panel's review of the brands, formed the basis for the Brand Impact Awards.
"This award reflects IBM's relentless focus on solving our clients' most crucial storage and integration challenges with information on demand solutions," said Kristie Bell, Vice President of Marketing, IBM System Storage. "We are helping clients intelligently manage the accelerated growth of their information, protect that information and rapidly respond to emerging opportunities by using information as a strategic business asset. We are proud to be recognized as the clear market leader in delivering solutions that help our clients manage and extract value from their information."
"We developed the Brand Impact Award as a comprehensive way to set new standards for measuring the effectiveness of technology brands. This year's winners reflect best-in-class brands that have created a strong relationship with their customers and delivered on their brand promise year after year," said Scott Gardner, President and CEO of Liquid Agency, a leading Silicon Valley brand marketing agency.
For more information about IBM System Storage, please visit http://www.ibm.com/storage.
About the Brand Impact Award Methodology
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Storage software, tape and disk innovations