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DLF Selects IBM to Transform Its IT Infrastructure

Partnership Also Entails Setting up a Technology Innovation Council to identify and Deploy Innovative Solutions to Support World Class Real Estate Services

NEW DELHI, INDIA - 29 Mar 2007: DLF Ltd, India's largest real estate development company, has awarded IBM (NYSE: IBM) a 10 year contract to transform and manage DLF's IT Infrastructure. DLF will leverage IBM's infrastructure management expertise to secure a high quality information backbone that will be managed in a cost-effective manner. Currently a US$29 million contract, this could multiply on the back of DLF's growth plans.

Under this agreement, IBM Global Technology Services will implement and maintain policies, standards, technology and delivery infrastructure, and standardize them as part of a broader transformation, across more than 20 locations in India. IBM will undertake security and disaster recovery planning, deploy a complete organization security framework and check security readiness for ISO 27000. IBM will be responsible for Helpdesk and Deskside support to DLF users across India and be responsible for all IT Infrastructure operations. The solution will support the current IT requirements of existing DLF businesses, as well as enable DLF to roll out new business initiatives with speed, providing a predictable cost of IT for DLF as it grows.

As part of the partnership IBM and DLF will also set up a Technology Innovation Council (TIC) with joint participation. The TIC will focus on identifying and deploying new solutions for DLF and Indian Real estate industry. Some of the solutions under consideration are advanced security management solutions like Digital Video Surveillance, utilizing technology for land acquisition process and other management systems. Some of the other focus areas would include IT solutions for building management and intelligent buildings.

Rajeev Singh, Vice Chairman DLF said, "We are exultant to form an association with the technology major IBM, as it would help us innovate robust solutions for the real estate sector, by using the expertise of both the companies, that are amongst the best players in their own sectors."

DLF is India's largest real estate company and is expanding at a rate exceeding 30% annually. With the growth DLF is facing challenges with deployment and standardization of IT Infrastructure and strengthening the IT security. DLF expects to completely revamp its IT infrastructure through this agreement, with Services starting from March 2007.

"Real estate is one of the fastest growing sectors in India and DLF has an opportunity to capitalize on this and other emerging trends in this market to grow its business and compete on a global scale," said Nipun Mehrotra, Director - IBM Global Technology Services, India/South Asia. "This agreement supports DLF's strategy of focusing on core real estate business, improving efficiencies and strengthening competitiveness. Our solution for DLF leverages our technology strengths and will bring in IBM's Innovation expertise through our Research Labs," he added.

IBM has also commenced the deployment of an Intranet for DLF, which would focus on improved collaboration and higher employee productivity. The project is focused on creating an integrated systems and application backbone for DLF.

About DLF

The DLF group is a leading real estate developer based in New Delhi, India. The group has over 220 million sq. ft. of existing development and 574 million sq. ft. of planned projects. DLF is committed to quality, trust and customer sensitivity, and deliver on promises with agility and financial prudence. In September 2006 DLF was the only real estate firm amongst the 60 businesses named Superbrands of India under the real estate category.

The core business traditionally has been made up of 3 prime divisions; residential, commercial and retail. To these DLF has added 3 further divisions; hotels, infrastructure and special economic zones. For more information on DLF, visit: www.dlf.in

For more information on IBM Global Services, visit www.ibm.com/services/

Contact(s) information

Adam Emery
IBM Media Relations
917-472-3283
adame@us.ibm.com

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