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IBM Returns to CES for the First Time in a Decade

Company to Showcase the Technologies Shaping the Future in Gaming, Medical, Cellular and Mobile Electronic Devices

ARMONK, NY - 03 Jan 2007: After ten years away, IBM (NYSE: IBM) returns to the 40th Annual International Consumer Electronics Show (CES) in Las Vegas, with the integral technologies behind many popular gaming, medical, and cellular consumer electronic devices of today and the future on display.

The last time IBM was at CES, IBM showcased products such as IBM PCs, 56K modem Internet kits and its own line of flatbed scanners. Since then, IBM has moved away from developing its own consumer products to providing the innovative technology building blocks -- such as the Power Architecture™, the Cell Broadband Engine™ and Code Name Secure Blue -- that consumer electronics makers are using to invent, design and manufacture imaginative new products and get them to market faster.

"It's been a decade since we last had a huge presence at CES. Since that time, we've made dramatic changes in how IBM reaches the consumer market," said Hal Lasky, Vice President, Consumer Industry, IBM. "Today, we are collaborating with clients in highly targeted industry segments like consumer electronics, medical, aerospace and defense, and next generation networks, to give clients access to the intellectual property, engineering expertise and industry know-how that will enable them to bring better products and solutions to market more quickly."

IBM's skills, technology and innovation are behind many of the consumer electronics products on the market today and those that will be in the future. The pace of innovation at IBM has accelerated in recent years thanks to the opening of its laboratory network in an effort to collaborate with clients, blending emerging technologies with real-world requirements that stand to benefit future IBM clients, business partners, collaborators and end-user consumers.

"Consumer electronics makers today are under incredible pressure to innovate at a faster pace while protecting margins against commoditization," said Lasky. "IBM sees a tremendous opportunity in helping those companies tie together many key elements -- even beyond technology alone -- to create a real competitive advantage and transformation in the marketplace."

At the IBM Pavilion # 36631 Las Vegas Convention Center - South 4, the company will showcase a variety of client products and technologies throughout four zones including:

Throughout CES, IBM will also be taking part in keynote and panel discussions on a wide variety of topics including:

For a complete list of the IBM speaking topics, times and dates at CES, please visit: http://www-03.ibm.com/industries/media/doc/content/event/leaf/1738178111.html

About IBM

For more information about IBM, please visit http://www.ibm.com/technology

Contact(s) information

Charles Zinkowski
IBM Media Relations
917-472-3415
charlesz@us.ibm.com

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IBM, Power Architecture are trademarks of IBM Corporation in the United States and/or other countries. See http://www.ibm.com/legal/copytrade.shtml.

PLAYSTATION is a registered trademark of Sony Computer Entertainment Inc.

Cell Broadband Engine is a trademark of Sony Computer Entertainment Inc.

All other company/product names and service marks may be trademarks or registered trademarks of their respective companies.

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