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PGA.com (www.pga.com) Achieves Record Traffic for Cybercast of 81st PGA Championships

Leading Golf Website Triples Impressions From '98 Cybercast

PALM BEACH GARDENS, Fla - 19 Aug 1999: -- PGA.com (http://www.pga.com), the official Web site of The PGA of America and its 25,000 PGA Professionals, The PGA Championship and The Ryder Cup Matches, today reported its largest traffic ever for a PGA.com cybercast event. Following completion of the 81st PGA Championship, PGA.com reported a record for its Championship cybercast, tripling its impressions from the 1998 PGA Championship cybercast. The Championship site is produced by PGA.com and powered by IBM, the official Scoring and Information System provider of the PGA of America.

The 1999 PGA Championship cybercast on PGA.com attained record traffic with 201 million hits, 48 million page views and 2.2 million visits for the four days of the event, August 12-15. Peak time for visitors to the cybercast was Friday afternoon, which generated over 150,000 hits per minute and indicates strong usage by the business community logging onto PGA.com from their offices.

Awaiting the millions of visitors to PGA.com for the 1999 PGA Championship cybercast was an online golf shop where consumers could purchase PGA Championship logoed merchandise, including hats, shirts, balls and souvenir gift packs, among other products. PGA.com, the official online golf shop for The PGA Championship and the Ryder Cup Matches, experienced tremendous consumer response toward the customer service and ease of use features, resulting in brisk sales during the four-day PGA Championship event. Visitors to PGA.com also experienced the exclusive PGA Professional Locator, whereby golfers can access The PGA of America's database of more than 25,000 PGA Professionals.

"We anticipated significant gains in traffic over last year's activity and more than met our goals," said Don Pettinato, general manager, PGA.com. "We are looking forward to IBM hosting the official site for the 33rd Ryder Cup Matches. We anticipate traffic at PGA.com to increase even more, further enhancing our position as a premier golf destination on the Internet."

The highlights of PGA.com's exclusive online coverage of the 81st PGA Championship included real time scores and statistics; a Custom Leaderboard with links to player biographies and interviews; the Course Cam with action of holes 11-18; up-to-the minute news and editorial views; and detailed course information.

Also highlighting its PGA Championship coverage, the PGA.com Learning Center captured lessons from nine past PGA Champions at the annual Past Champions Clinic. These lessons will also be offered in the PGA.com archives on a regular basis.

Additionally, the PGA Championship cybercast included several video offerings, including fly-bys of all 18 holes at Medinah; live interviews with dozens of players throughout the week, including 81st PGA Champion Tiger Woods and runner-up Sergio Garcia; and a live cybercast (in conjunction with The Golf Channel) of U.S. Ryder Cup Captain Ben Crenshaw's announcement on Monday of his two captain's picks.

PGA Championship festivities at PGA.com also included an online balloting to select the Greatest Moment in PGA Championship History, which was promoted on CBS-TV and TNT, as well as IBM. (John Daly's victory at the 1991 PGA Championship was selected as the Greatest Moment in PGA Championship History)

PGA.com, which represents an alliance of The PGA of America and IBM, is the official Internet site and cybercast provider for the 81st PGA Championship, The 33rd Ryder Cup Matches, The PGA Seniors' Championship, The PGA Grand Slam of Golf and The PGA Club Professional Championship. PGA.com offers an array of golf information and services, including an instruction section that is the most comprehensive golf instruction resource available on the World Wide Web.

Products and Services involved in IBM's PGA.com solution: Systems integration, Web design, and content hosting from IBM Global Services; IBM PCs, ThinkPads, IntelliStations, Aptivas, RS/6000 workstations, RS/6000 SPs using AIX operating system, IBM 2216 Multiaccess Connectors to balance traffic among Web servers and provide Web caching, Netfinity servers, DB2 Universal Database for Linux, Lotus Notes, Lotus Domino, Net.Commerce, eNetwork Dispatcher, Tivoli software, IBM SurfAid Analytics, LAN Network Manager and RAMAC Array storage units.

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Coming soon -- The biennial Ryder Cup Matches are right around the corner. Catch all the action at the Ryder Cup's official Web site, http://www.rydercup.com. Developed by IBM with The PGA of America, the site will launch early next month.

Contact(s) information

Glenn Mastro/Nichole Pfeiffer
Mastro Communications, Inc.
732-469-5700
mastrocommunications@inetmail.att.net

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