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MEDIA ALERT: IBM Expands Its Virtual Worlds Initiatives With a First-of-Its-Kind Virtual Block Party in Second Life


ARMONK, NY - 10 Oct 2006: On Thursday, October 12, 2006, IBM (NYSE: IBM) is holding a first-of-its-kind Alumni block party in the virtual world of Second Life, an online world that brings people together in a 3D universe, allowing for more natural and "real" interactions for people who cannot meet in person.

The virtual block party is part of a larger IBM program called the Greater IBM, designed to maintain connections with IBM's network of alumni around the world. Matthew Georghiou, CEO of MediaSpark and an IBM alumnus, will share his thoughts on how simulations and virtual worlds can transform e-learning. Georghiou's software company today develops educational games and simulation environments.

Hundreds of IBMers -- across its services, global business consulting and IBM research labs -- have been working together in Second Life for more than a year. There focus is on applying synthetic world and game-like universe techniques to real business and social applications. For example:

Contact(s) information

Matt McMahon
IBM Media Relations
914-766-1067
mattm@us.ibm.com

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