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New IBM Podcast Series Delivers Technology Advice to Computer Users


ARMONK, NY - 28 Jul 2006: IBM (NYSE: IBM) today announced the "ShortCuts" podcast series that provides, at no charge, technology tips on current trends and issues such as computer security, instant messaging etiquette, and email management.

These four-minute audio programs available now at http://www.ibm.com/shortcuts give listeners practical and professional advice that can be applied instantly at work and at home.

Each "ShortCuts" segment will start with a "Question of the Week" that is geared to listeners of all knowledge and skill levels. Questions will range from: "Is it proper etiquette to send a graphic smiley face or 'wink' to my boss?" to "How can I 'unsend' an email?"

Spearheading the "ShortCuts" series is a team of innovators at Lotus, an IBM brand known for delivering the market's first spreadsheet and collaboration products. "These experts will help listeners navigate through the best use of new technology," said Ben Edwards, Manager, IBM New Media Communications. "Using the latest podcast technology, subscribers will have the choice to request segments on-demand and to learn and interact with one of the world's technology leaders about everyday user issues."

Podcasting, a way of distributing audio and video programs via the Internet, is expected to grow in consumption to 12 million households by 2010, according to Forrester, an IT industry analyst firm. In the report, Forrester goes on to say that "one-quarter of online consumers express interest in podcasts."(Source: "Podcasting Hits the Charts," Forrester Research, Inc., March 2006)

IBM is using podcasting as one of the new ways to share its technology expertise with consumers and users worldwide. A recent IBM industry podcast ranked among the top most popular downloads on iTunes when it ran in October.

Listeners can access "ShortCuts" by downloading shows individually from the site http://www.ibm.com/shortcuts or by subscribing to the "ShortCuts" podcast feed to automatically receive segments through a personal computer or a portable player such as an iPod.

Contact(s) information

Jennifer C. Clemente
IBM Media Relations
415 545 3230
jennic@us.ibm.com

Elena Fernandez
IBM Media Relations
617 693 1606
elena_fernandez@us.ibm.com

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