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NBA and IBM Renew Global Partnership through 2002

New Store on NBA.com to Launch in 2000

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NEW YORK - 04 Nov 1999: -- The National Basketball Association and IBM have formally announced the renewal of their global partnership through the 2001-- 2002 NBA season. This partnership makes IBM the "Official Worldwide Information Technology Partner of the NBA, the "Official Worldwide Computer Products Company of the NBA," and the "Official Worldwide e-Commerce Partner of the NBA."

An NBA partner since 1992, IBM has the league's exclusive marketing rights for computer hardware, software and information technology services. As part of this new agreement, IBM will design, create, and manage the NBA Store @ NBA.com, which will include customized online boutiques for all 29 NBA teams. The NBA Store @ NBA.com will launch during the second half of the 1999-2000 NBA season and be accessible through http://www.NBA.com and each of the 29 team sites, which are all part of NBA.com.

"IBM is an outstanding global partner for the NBA and we're proud to continue and grow our relationship," said Ken Derrett, NBA Senior Vice President of Marketing Partnerships. "Whether assisting our coaches with game strategies, working with us to create the ultimate online store, or delivering real-time statistics around the world, IBM provides us with technology that helps us connect with our fans."

"Our relationship with the NBA enables us to apply our extensive e-business expertise to help support the league's business initiatives," said Tom Burke, IBM sports marketing senior manager. "The NBA has an incredible following worldwide and the new online store will make it that much easier for fans to access merchandise."

As part of the agreement, IBM will continue to provide technology support for Advanced Scout, a customized software application that IBM created for NBA coaches. IBM Advanced Scout automatically mines massive amounts of player statistical data, condenses it into useful pieces of coaching information, and gives coaches insight into how their teams and opponents are performing. Coaches on 22 NBA teams use IBM Advanced Scout.

IBM will also continue to support GameStats, a real-time data delivery system that reaches across the league's 29 arenas and provides up-to-the-minute basketball scores and statistics. Through GameStats, statistical information is gathered and digitized at each NBA game by courtside scorers who use IBM ThinkPads networked to a courtside IBM PC. This data is delivered instantly to arena scoreboards, arena video monitors, television broadcast trucks, NBA.com, NBA.com TV -- the league's new 24-hour digital television network ? and other major news and information organizations around the world.

Additionally, IBM will continue to sponsor the NBA Coach of the Month award and the NBA Coach of the Year award, for which IBM honors the winning NBA Head Coach with a donation to the charity of his choosing. IBM will also sponsor the IBM Award, which honors the NBA player who contributes most to his team's overall success based on a computer evaluation of key offensive and defensive statistics.

IBM will also sponsor the NBA All-Star 2000 Jam Session Presented by Fleer, to be held February 7--13 in Oakland, CA, and the 2000 NBA Draft to be held June 28 in Minneapolis, Minnesota.

IBM is dedicated to helping customers, business partners and developers across a wide range of industries leverage the power of the Internet for e-business.

The NBA, headquartered in New York City, is comprised of 29 teams in the United States and Canada and is one of the world's largest providers of sports and entertainment programming.

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