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IBM PartnerWorld 2006 Conference to Drive Innovation, Collaboration, Growth

Over 4,500 Expected

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ARMONK, NY - 21 Feb 2006: IBM today announced the agenda for IBM's PartnerWorld 2006 conference, scheduled for Sunday, March 12 through Wednesday, March 15 at the Las Vegas Mandalay Bay Resort and Convention Center. The conference will bring together senior IBM executives, solution providers, integrators, consultants, independent software vendors, analysts, media, government, academics, and thought leaders to discuss topics related to innovation, collaboration and growth in the private and public sectors on a global scale.

The agenda for the PartnerWorld 2006 conference (http://www.ibm.com/partnerworld), which will be hosted by Donn Atkins, general manager, IBM Global Business Partners, has been planned in recognition of today's marketplace realities. News of significance to Business Partners and the broader business world is also expected.

"PartnerWorld 2006 is the time and place where industries, market segments, business and thought leaders all come together to show how companies can innovate, collaborate and grow together through information technology," said Donn Atkins, GM, IBM Global business Partners. "We are building an innovation ecosystem that will make businesses more creative, dynamic and competitive in an increasingly On Demand world."

Among the topics the conference will explore: collaborative innovation, business networking, growth in small-medium business, new developments in IT security, emergency preparedness, communications convergence, service-oriented architectures.

---Innovation that Matters

With companies like IBM investing in innovation as a strategic initiative, innovation is increasingly a key driver of growth and competitive differentiation for Business Partners and their clients in today's global economy.

---Collaboration in the Emerging Ecosystem

Business Partners can horizontally and vertically link with each other and industries, enterprises, and IBM to impact their client's success.

---Emerging Trends and Growth Markets

Business Partners learn how to get the most out of emerging market and technology innovation opportunities in segments like small-medium business, IT services, hardware, software and financing.

---New Features

New exhibits, networking and business development vehicles enable IT providers to experience first-hand the depth and breadth of technical resources and support available through IBM PartnerWorld.

Interactive Panels

IBM Sets The Stage For Partner Collaboration
Reporters and analysts sit down with senior IBM leadership and dive into one of the key areas for IBM that has driven the redefinition of partnering, Collaborative Innovation. IBM's Technology, Software, Systems, and Research units illustrate with actual marketplace examples how this new way of partnering will provide breakthroughs and new revenue opportunities for partners.

Technology in Disaster Preparedness and Recovery
When technology is open and freely available it can help in times of disaster. For example, when the Katrina and Rita hurricanes hit the Gulf Coast, an emerging Web technology called PHP enabled IBM and the U.S. Chamber of Commerce to quickly build a Web site, jobs4recovery, that helps storm victims find jobs. The technology slashed the time it would have normally taken to build such a complex site brought together two very different job databases, and applied Google Maps and Google Earth capabilities so that job seekers could locate jobs close to their physical location. What's next?

360 degrees of Innovation
What are businesses of all sizes, including end users and technology providers across industries saying about innovation? Explore the keys to unlocking ingenuity with new primary research.

The Keys to SMB Growth
Access to technology, capital, services and skills directly impact the competitiveness of small-medium businesses and their IT providers. Find out how SMBs are acquiring these essential assets.

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