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Panoscan Inc. and ShopGoOnline.com Complete First Web Imaging Project With IBM HotMedia


LOS ANGELES - 16 Feb 2000: -- Go On Line Networks (OTCBB:GONT) and Panoscan Inc., using IBM (NYSE:IBM) HotMedia Internet software, have completed their first project in an ongoing agreement to co-develop effective Web-based imaging towards increasing sales volume in their Internet Mall.

The high quality skin care and cosmetic product categories from Vera's Retreat of Bel Air, Calif. are newly available on their Web site, ShopGoOnline.com.

IBM HotMedia was instrumental in creating the Vera's Retreat digitally produced, online "movie" -- which features imbedded hotspots on the site that allow the viewer to be rapidly transported to different online skin care and cosmetic product categories. Additional IBM HotMedia interactive effects include moving showcases of Vera's cosmetic products, and highly descriptive audio and imaging.

Go On Line selected Vera's Skin Care and cosmetic product categories for this first endeavor because the presentation of the company's broad-based line was highly compatible with a variety of interactive imaging techniques. This Web-enhanced project was made possible through use of IBM HotMedia software.

The homepage of the site -- ShopGoOnline.com -- includes Panoscan's breakthrough panoramic imaging technology. Using IBM HotMedia on the site, Vera's Retreat, located in the Beverly Glen section of Los Angeles, is captured in a 360 degree, high definition image.

HotMedia plays an important role in IBM's strategy to help companies transform their creative and business processes to become e-businesses. IBM HotMedia is the first rich media technology for the Web that fully harnesses the power of Java. The HotMedia software toolkit is divided into tiny applets (typically less than 10 Kbytes in size), which are delivered to the online user on an as-needed basis. This patented "smart content" technology requires no plug-ins or special server requirements, eliminating two of the most significant drawbacks to the adoption of rich media.

"We are very excited about this site," said Panoscan's President, Ted Chavalas, "The interactive content that loads quickly is the ideal formula for keeping the Internet surfer at the site. Vera's Retreat cosmetic products are of the highest quality. Our challenge is to represent that quality consistently and in an exciting way throughout the site. Our joint effort does that by demonstrating how Panoscan imaging, when harnassed with IBM HotMedia, can create both enhanced and increased Web site interest."

"ShopGoOnline.com has always presented our products with streaming video. This expansion into Vera's skin care and cosmetics is another state-of-the-art way of showcasing products that are unique, and will help to drive sales," said ShopGoOnline.com Vice President, Matthew Herman, "We plan to add more interactive interest to the site and to expand our use of additional IBM HotMedia tools throughout our Internet mall."

"IBM HotMedia makes it easier for companies to create and manage rich media for e-business," said Armando Garcia, vice president of content management solutions, IBM. "The new features in HotMedia allow companies to make the digital experience more closely resemble the physical one, and easily turn static visuals into multimedia Web applications -- which created a unique fit for shopgoonline.com."

Vera's Skin Care and cosmetic products can be seen at www.ShopGoOnline.com by clicking on the button at the lower left of the home page screen.

Shop Go Online Division
Shop Go Online is an e-commerce business offering a wide variety of consumer products to Cyber Shoppers. Many products are displayed using state of the art streaming video and audio technology enhancing the shopping experience with rich media.

Panoscan Inc.
Panoscan Inc. designs and manufactures the only digital panoramic camera available anywhere in the world that captures 360 degree images in a single file -- no stitching is necessary. This quality, along with it's extraordinary dynamic range make it the perfect imaging solution for high quality, interactive, Internet Imaging.

Contact(s) information

Lori Bosio
IBM
(914) 766-1408
bosiol@us.ibm.com

Casey Coss
Panoscan Inc.
(818) 908-4641

Joseph Naughton
Go On Line Networks
(714) 736-0988

Patrick M. Rost
PMR & Associates
(760) 942-0015
pmrandco@aol.com

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