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White Plains, New York - 16 Oct 2000: ... IBM today announced the expansion of its PartnerWorld enablement program to help Business Partners market and sell their industry leading solutions on the new IBM eServer family, The expansion highlights a Professional Certification Program, new co-marketing initiatives, additional tools for managing e-business and improved flexibility for application deployment.
"The eServer family is expected to increase revenue opportunities for the IBM Business Partner and enable them to provide their customers with the application flexibility they need for e-business, said Patricia Meacham, vice president marketing, PartnerWorld. This marketing initiative is one example of IBM's commitment to provide best-of-breed marketing and enablement services to the Business Partner and represents the ongoing investment that IBM plans to make in behalf of the Business Partner, said Meacham.
IBM PartnerWorld Professional Certification Program
Offered through PartnerWorld, the Professional Certification Program provides the skills essential for end-to-end solution offerings in e-business. With 100,000 certified individuals and more than 100 product and solution certification opportunities, Business Partners can now receive training across sales, service and support functions including e-business certifications and Linux certifications offered by the Linux Professional Institute.
Supporting this initiative, IBM will launch a multi-million dollar advertising and marketing campaign to highlight the skills of IBM Business Partners certified for e-business. The campaign will work to create new demand for certified partners and expand revenue opportunities as partners begin to sell the eServer.
To help partners extend their reach into various market segments, IBM will offer a host of new co-marketing initiatives to identify and leverage existing IBM and Business Partner resources:
·Business Partner Connections, which helps partners identify other partners' complementary offerings to best support customer needs.
·Business Partner Events, a new marketing and sales initiative that offers partners a turnkey solution, making it easy and economical to develop business opportunities through events participation.
·Affiliate Marketing Program, which enables a partner to earn fees by linking their site to ibm.com for the sales of selected IBM products to complement an existing solution.
·IBM also plans to pilot an Enhanced Affiliate Program, showcasing IBM product lines such as Linux software, printers and personal system products available over a 90 day period.
Tools for Managing e-business
To differentiate partner offerings, IBM presents new tools for managing e-business. Customer Care Advantage, Solutions Assurance Advantage and Solutions Testing offer Business Partners the opportunity to take advantage of IBM's technical support capabilities to provide better service and more complete solutions to their customers. In addition, partners who resell Tivoli can participate in Systems Management Advantage, a program that leverages Tivoli tools for consistently managing applications as they run across all elements of the IT infrastructure from servers to pervasive devices.
Improved Application Flexibility
Understanding the importance of enabling customers to choose where and how to deploy applications, IBM offers the broadest line of Linux-enabled servers in the industry. Ten IBM Linux porting centers are available to partners for proto-typing customer environments and testing applications. By offering solutions such as WebSphere pre-installed and pre-tested, Business Partners can help customers speed the deployment of e-business.
In addition, IBM Business Partners can complement their offerings with a set of pre-packaged, pre-tested solutions from leading ISVs, such as Hyperion, Logility and SAP, to more easily create total customer solutions.