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IBM Digital Management Software Chosen by Toshiba for New Music Portal in Japan

Toshiba's "du-ub.com" to Distribute Digital Music Using IBM's Electronic Media Management System

White Plains, New York - 20 Feb 2001: Toshiba Corporation and IBM today announced that IBM's Electronic Media Management System (EMMS) will be used on Toshiba's new du-ub.com, a music portal featuring digital music downloads for the Japanese market. Toshiba, through its i-value Creation company, has licensed EMMS from IBM and will use IBM's comprehensive and proven electronic media distribution (EMD) and digital rights management (DRM) system for securing music content.

Today's announcement builds upon an earlier agreement between IBM and Toshiba to implement EMMS in next-generation Toshiba digital devices. These agreements help to create a complete path for digitally delivering music to the Japanese marketplace within a copyright-protected environment.

du-ub.com, designed to be an online community for music lovers and a music downloading service is expected to launch later this month. The music Web site, a joint venture between Toshiba-EMI Ltd. and Warner Music Japan Inc., is the first step in Toshiba's plan to create a comprehensive entertainment portal for the Japanese market.

"We believe advancement of the digital music distribution marketplace is dependent on bold moves like the one Toshiba is undertaking with du-ub.com, which addresses not only content owners' security issues, but also the usability and efficiency of the consumer experience," explained Dick Anderson, general manager, IBM Global Media & Entertainment Industry. "Toshiba's priorities for its new service parallel IBM's objectives for EMMS."

With du-ub.com, Toshiba plans to create a complete EMD platform that includes support for multiple DRMs including EMMS -- essentially, a virtual one-stop shop for music from a variety of major and independent record labels. Toshiba intends to provide a full-service offering for the digital distribution of music from content preparation, to hosting, to clearinghouse, to retailer support, to consumer application and device support -- an offering that mirrors the EMMS solution set. Toshiba designed the du-ub.com environment to give record labels and artists confidence that their intellectual property rights will be protected while providing the utmost convenience and experience for consumers.

In addition to Toshiba, EMMS has received support from BMG, Handleman Company, JesterDigital, Liquid Audio Japan, MusicMatch, music.co.jp, RealNetworks, Reciprocal, Sony and Sterling Sound. EMMS was successfully tested in 1998, in the first broadband music distribution trial conducted with the five leading record companies.

Contact(s) information

Lesia Figueira
IBM
(914) 642-4880
figueira@us.ibm.com

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