Savvy consumers around the world are increasingly connected to each other through a number of mobile devices, tablets and applications. There are over two billion internet users globally, with 800 million on Facebook and 100 million on Twitter, not to mention the scores of people using location-based services like Foursquare or media sharing apps like Instagram and YouTube. With this explosion in communications technology, we know that the way people shop has fundamentally changed. This week at NRF, the largest annual tradeshow for the retail industry, IBM unveiled the results of its annual survey of more than 28,000 global consumers to find out just how much.
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