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IBM Commerce

IBM Commerce As companies embrace the enormous opportunity that comes from orienting an entire business around the customer experience, leaders are now adding cognitive solutions that can help them understand, learn, reason and respond to customers in real time.

With the power of cognitive commerce, leaders can develop deeper engagement with their customers, layering in nuances of tone, sentiment, emotional state, environmental conditions and personal relationships. These businesses anticipate what customers want and know how to deliver the right experience at the perfect moment—billions of times a day. Cognitive processes and operations bring certainty to the business and support these extraordinary experiences with a synchronized, predictive value chain that mitigates risk and reveals hidden opportunity—on a global scale.

IBM Commerce is dedicated to the leaders and practitioners harnessing this change, helping them blend art and science to expand the boundaries of what is possible. Cognitive capabilities, powered by IBM Watson, allow new insights, reveal patterns and make unlikely connections beyond human perception. Access to an endless universe of information unlocks equally endless possibilities. That’s the power of cognitive commerce. Learn more at

Explore IBM Commerce solutions and case studies by segment and industry

Read about the latest trends from IBM Commerce experts on the IBM Commerce Blog.

See IBM Commerce in action on our IBM Commerce YouTube channel.

Follow real-time IBM Commerce updates on Twitter #newwaytoengage and Facebook

News releases
Date Title
13 Jun 2016 IBM to Offer Apple Pay on the Web to Commerce Clients
18 May 2016 IBM Enables to Bring Personalized Experiences to Millennial Shoppers
18 May 2016 Standard Life Delivers Financial Services Catered to the Unique Needs of 3.8 million UK Customers with IBM
18 May 2016 ING Direct Australia Turns to IBM to Engage Younger Online and Mobile Banking Consumers
17 May 2016 IBM Enables Brands to Deliver the Next Wave of Consumer Experiences
08 Apr 2016 1-800-FLOWERS.COM Partners with IBM Commerce on Cloud for Digital Transformation
18 Feb 2016 CMOs Need to Embrace “Creative Disruption" to Build Brand Loyalty, According to IBM Study
15 Jan 2016 IBM Introduces Dynamic Pricing to Help Retailers Navigate Online Price Wars
30 Nov 2015 IBM’s Watson Predicts Cyber Monday’s Top Products and Trends
27 Nov 2015 IBM’s Watson Predicts the Top Products and Trends for Black Friday
18 Nov 2015 IBM’s Watson Forecasts Trends and Products for Holiday Season
22 Oct 2015 IBM Launches Data Exchange to Empower Marketers to Engage Customers in the Moment
14 Sep 2015 Email Remains the Backbone to Engaging Today’s Multi-Channel Consumer, According to IBM Study
12 Aug 2015 Tienda Diabetes' Farmacia Online, Mexico's First Online Pharmacy, Tackles Fight Against Diabetes with IBM Commerce
23 Jun 2015 IBM Readies Brands to Capture New Sales Opportunities Driven By Unexpected Spikes in Traffic
03 Jun 2015 Manages Millions of Global Transactions With IBM Commerce
12 May 2015 IBM Helps Brands Address the Rising Complexity of Marketing to Deliver Unique and Relevant Customer Experiences
12 May 2015 Leading UK Home And Garden Retailer Homebase Changes The Game For Do-It-Yourself Online Shoppers With IBM Commerce
12 May 2015 Georgia Aquarium Makes a Splash, Increasing Revenue from Email Marketing Campaigns 32 Percent with IBM Commerce
13 May 2015 Teleflora Drives Business for Network of 33,000 Florists with IBM Commerce
06 May 2015 IBM and Facebook Team Up to Deliver Personalized Brand Experiences Through People-Based Marketing
08 Apr 2015 Strengthens Loyalty Among Its 13 Million Members with IBM Commerce
01 Apr 2015 4 Out Of 5 Consumers Declare Brands Don’t Know Them As An Individual, According to IBM and Econsultancy Study
25 Mar 2015 Russia's Leading Investment Bank BCS Financial Group Selects IBM Commerce to Bring New Experiences to its Clients
05 Mar 2015 India's Gati KWE Turns to IBM Commerce to Achieve Greater Efficiency and Process Excellence for Online Retailers
29 Nov 2014 Thanksgiving Sets Historic Milestone as Mobile Drives More Than Half of All Shopping Traffic, Reports IBM Digital Analytics Benchmark
02 Dec 2014 Cyber Monday Caps Record Five-Day “Cyber Week” Driven by Mobile Shopping, According to IBM Digital Analytics Benchmark
24 Nov 2014 IBM Brings Speed and Simplicity to Building Engaging Consumer Experiences for B2B Organizations
08 Sep 2014 PERFORM Deploys Aspera to Automate Workflows in Digital Content Management
03 Sep 2014 Aspera, An IBM Company, Helps Viki Speed the Delivery of Premium Video Content to 33 Million Worldwide Viewers a Month
04 Aug 2014 IBM Delivers Analytics and Workforce Science to Help Clients Improve Organizational Performance
21 Jul 2014 IBM and Monitise Help Financial Institutions Capitalize on Commerce
02 Jul 2014 IBM Unveils Cloud and On Premises Social Software to Help Clients Break Down Collaboration Barriers
16 Jun 2014 Spuul Selects Aspera, an IBM Company, to Speed the Transfer of Big Data
03 Jun 2014 Nefelus Selects Aspera, an IBM Company, to Accelerate the Transfer of Big Data to Speed Computer Chip Design
13 May 2014 IBM Introduces ‘IBM ExperienceOne’ to Help Organizations Bring Together Marketing, Sales and Services Practices to Deepen Customer Engagement
13 May 2014 IBM Launches New Cloud-Based and On Premise Software to Help Clients Deepen Engagement with Partners and Suppliers
12 May 2014 IBM Closes Acquisition of Silverpop
01 May 2014 Databiology Selects Aspera, an IBM Company, to Move Life Sciences Data Through the Cloud
10 Apr 2014 IBM To Acquire Silverpop To Help Marketers Deliver Personalized Customer Engagements
03 Apr 2014 Children’s Fashion Retailer Kids 21 Selects IBM Commerce on Cloud to Expand into 15 Markets Across Asia-Pacific
20 Mar 2014 IBM Launches New Software and Consulting Services to Help Organizations Tackle $3.5 Trillion Lost Annually to Fraud and Financial Crime
05 Mar 2014 IBM Cloud-Based Exchange Helps Transform Indian Automotive Industry
11 Feb 2014 IBM ‘Ready for Smarter Commerce’ Helps Marketers And Commerce Professionals Speed Time To Market With New Ecosystem of Preferred Technology Partners
28 Jan 2014 IBM Builds On Growing Client and Partner Momentum for Social Business in the Cloud
27 Jan 2014 New IBM Kenexa Talent Suite Taps Big Data To Energize Today’s Workforce
17 Jan 2014 IBM Closes Acquisition of Aspera
14 Jan 2014 IBM Cloud Helps Leading Retailers Quickly Adapt to Changing Consumer Trends
03 Dec 2013 Cyber Monday Goes Mobile With 55 Percent Sales Growth, Reports IBM
30 Nov 2013 IBM Reports Record Online Shopping for Thanksgiving and Black Friday
03 Oct 2013 IBM Acquires Xtify to Help Digital Marketers Reach Mobile Customers
27 Jun 2013, Netherlands’ largest online retailer, Uses IBM Big Data Analytics Cloud Suite to Deliver Improved Marketing and Merchandising
16 May 2013 Mother’s Day Online Shopping Up 15 Percent. Reports IBM
24 Jan 2013 Online Fashion Retailer Privalia boosts its Flash Sales Business with IBM Smarter Commerce
27 Nov 2012 Cyber Monday Online Shopping Reaches All Time High Increasing 30 Percent over 2011, Reports IBM
24 Nov 2012 Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail Surge, Reports IBM
16 Jul 2012 Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM
02 May 2012 Online and Mobile Buying Trends Continue to Rise in First-Quarter, Reports IBM
17 Jan 2012 Retailers with Benefits: When Giving Up Personal Information Really Pays Off
17 Jan 2012 Leading Global Retailers Meet Changing Consumer Demands with IBM Smarter Commerce
17 Jan 2012 Abercrombie & Fitch Expands Online Business With IBM Smarter Commerce
10 Jan 2012 Mobile Shopping Doubles Over December 2011 Holiday, Reports IBM
15 Dec 2011 IBM Acquisition of Emptoris Bolsters Smarter Commerce Initiative, Helps Reduce Procurement Costs and Risks
08 Dec 2011 IBM to Acquire DemandTec to Expand Cloud-Based Analytics for Smarter Commerce
29 Nov 2011 Cyber Monday Online Spending Increases by 33 Percent Over 2010, Reports IBM
26 Nov 2011 Record Online Thanksgiving Day Shopping Paves Way for Strong Black Friday Retail Sales, Reports IBM
09 Nov 2011 IBM Smarter Commerce Helps AutoTrader Accelerate Its Online Auto Marketplace
20 Sep 2011 Global Industry Leaders Connect to Customers With IBM Smarter Commerce
20 Sep 2011 IBM Expands Cloud Delivery of Smarter Commerce
19 Sep 2011 IBM Expands Business Partner Initiative with New Cloud Channel Offering
16 Sep 2011 Retailers Generate High-Volume Sales with IBM Solution for Smarter Commerce
15 Jul 2011 IBM Debuts Cloud-based Analytics Suite to Help Companies Boost Marketing Results
31 May 2011 IBM Expands Smarter Commerce Initiative for Business Partners to Seize New Market Opportunity
12 Apr 2011 IBM Unveils Smarter Commerce Software and Services Offerings
12 Apr 2011 IBM Helps Danone to Accelerate and Secure Order Processing and B2B Interactions Through a Smarter Commerce Partner Network
14 Mar 2011 IBM Launches Software and Consulting Services to Help Businesses Adapt to Rising Customer Demands
11 Jan 2011 IBM Software Helps Consumer Products Manufacturers Win Customers and Reduce Costs
11 Nov 2010 Tommy Hilfiger Europe Reduces Cross-Border and Domestic Trading Costs Through Automated Invoicing Solution From IBM
02 Dec 2010 Bon-Ton Stores, Inc. Boosts Holiday Purchases With IBM Software
16 Sep 2010 New IBM Software To Help Companies Improve Web Presence
15 Jun 2010 IBM Advances Analytics with Acquisition of Coremetrics
24 May 2010 IBM Agrees to Acquire Sterling Commerce from AT&T for $1.4 Billion


  • Online retail loves dad, The official Father’s Day infographic

    Online retail loves dad, The official Father’s Day infographic

    Date added: 23 Jun 2015

    IBM's Digital Analytics Benchmark data revealed some interested details on consumer shopping trends as well as tactics that brands used to ensure they were prepared to meet the needs of customers over the holiday. (Credit: IBM)

  • IBM and Facebook Team Up

    IBM and Facebook Team Up to Deliver Personalized Brand Experiences Through People-Based Marketing

    Date added: 06 May 2015

    Hannah Egan, product strategy specialists for IBM Commerce, checks her smartphone for deals from her favorite brands while shopping on Fashion Ave in New York City. On Weds., May 6, 2015, IBM and Facebook joined forces to provide brands with the analytics and design capabilities needed to turn the unique wants and needs that customers share on the leading social media site into personalized experiences including retail offers delivered at the right time and place. (Jon Simon/Feature Photo Service for IBM)

Contact(s) for the Press kit

Doug Fraim
IBM Media Relations, Commerce
1 (617) 501-6376

Lizette Kodama
IBM Media Relations, Commerce
1 (646) 675-0750