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Watson Customer Engagement

Watson Customer Engagement The new era of customer engagement demands companies to focus their entire business around the customer experience. To bridge the gap between what consumers want and what brands can currently deliver, companies are leveraging the power of cognitive computing to change the rules of engagement to quickly deliver highly personalized customer experiences across multiple channels.

IBM Watson Customer Engagement leverages the power of Watson to put the customer at the center of all marketing, commerce, and supply chain activities, blending customer data with external factors such as weather patterns, pricing trends, buying behaviors and supplier availability. By infusing these cognitive capabilities across all points of the customer engagement journey, businesses can better understand their customers, deliver the right experiences in the right moment, and make data-informed decisions in real-time.

Businesses across all industries and of all sizes are leveraging Watson Marketing, Watson Commerce and Watson Supply Chain to digitally transform their customer experience and remain at the forefront of what’s next.

Learn more at https://www.ibm.com/watson/customer-engagement/

Read about the latest trends on the IBM Watson Customer Engagement Blog.

See IBM Watson Customer Engagement in action on our IBM Watson Commerce and IBM Watson Marketing YouTube channels.

Follow real-time IBM Watson Customer Engagement updates on Twitter  #WatsonCE and Facebook.

As companies embrace the enormous opportunity that comes from orienting an entire business around the customer experience, leaders are now adding cognitive solutions that can help them understand, learn, reason and respond to customers in real time.

 

 

Releases for prior years can be found here: 2015, 2014, 2013, 2012, 2011, 2010

News releases
Date Title
28 Mar 2017 Bulgarian Retailer Praktiker Personalizes Customer Journey with IBM
20 Mar 2017 Fashion Retailer Charlotte Russe Processes Record Online Sales with IBM Cloud and Watson Customer Engagement
20 Mar 2017 Titan Company Limited Taps IBM Cloud and Watson Customer Engagement To Help Increase Annual Sales from its 11 Million and Growing Loyalty Customer Base
20 Mar 2017 Harry & David® Embarks on Cognitive Journey with IBM Watson Customer Engagement
20 Mar 2017 Performance Bicycle Extends Journey with IBM Cloud and Watson Customer Engagement Solutions
12 Jan 2017 Ermes Group Selects IBM Cloud-Based Pricing to Engage Customers with Timely In-Store Sales
12 Jan 2017 Despite Living a Digital Life, 98 Percent of Generation Z Still Shop In-Store
12 Jan 2017 New IBM Studies Reveal Brands Struggle to Meet Demands of Today’s Consumers Including Members of Generation Z
29 Nov 2016 IBM Retail Clients Set Records on Cyber Monday, Turn Customer Demand into Online Holiday Sales Growth
28 Nov 2016 IBM Forecasts Global Shoppers Will Drive Double Digit Online Sales Growth on Cyber Monday
15 Dec 2016 Unruly Taps IBM Watson To Improve Accuracy of Online Marketing Campaigns
01 Nov 2016 IBM Acquires Expert Personal Shopper from Fluid to Deliver Power of Watson to Millions of Consumers
14 Sep 2016 IBM Fuels Digital Marketing Transformation with THINK Marketing
22 Jun 2016 Boots UK Creates Unique Digital Shopping Experience by Developing Mobile App with IBM
13 Jun 2016 IBM to Offer Apple Pay on the Web to Commerce Clients
18 May 2016 IBM Enables abof.com to Bring Personalized Experiences to Millennial Shoppers
18 May 2016 Standard Life Delivers Financial Services Catered to the Unique Needs of 3.8 million UK Customers with IBM
18 May 2016 ING Direct Australia Turns to IBM to Engage Younger Online and Mobile Banking Consumers
17 May 2016 IBM Enables Brands to Deliver the Next Wave of Consumer Experiences
08 Apr 2016 1-800-FLOWERS.COM Partners with IBM Commerce on Cloud for Digital Transformation
18 Feb 2016 CMOs Need to Embrace “Creative Disruption" to Build Brand Loyalty, According to IBM Study
15 Jan 2016 IBM Introduces Dynamic Pricing to Help Retailers Navigate Online Price Wars

Images

  • Fashion Retailer Charlotte Russe Processes Record Online Sales with IBM Cloud and Watson Customer Engagement

    Fashion Retailer Charlotte Russe Processes Record Online Sales with IBM Cloud and Watson Customer Engagement

    Date added: 20 Mar 2017

    U.S. women's clothing retailer, Charlotte Russe is using Watson Customer Engagement solutions on IBM Cloud to help them fulfill record numbers of customer orders, improve profitability and maintain high-levels of customer satisfaction. (Credit: Charlotte Russe)

  • Titan Uses IBM Watson Customer Engagement

    Titan Uses IBM Watson Customer Engagement

    Date added: 20 Mar 2017

    Titan Company Limited is using IBM Watson Customer Engagement solutions to increase online presence and continue to inspire and excite its current 11 million customers to drive more frequent sales from each, while also attracting new customers to Titan's unique line of products. (Source: Titan Company Limited)

  • Harry & David® Embarks on Cognitive Journey with IBM Watson Customer Engagement

    Harry & David® Embarks on Cognitive Journey with IBM Watson Customer Engagement

    Date added: 20 Mar 2017

    Last year Harry & David’s parent company 1-800-FLOWERS.COM, introduced the world to "GWYN" (Gifts When You Need), an IBM Watson-powered gift concierge that helps customers sift through more than 7,000 products to find the perfect gift. Given the success of GWYN 80% of customers asked had a positive experience and wanted to use it again the company is expanding GWYN’s capabilities to Harry & David. (Credit: Harry & David)

  • Performance Bicycle Extends Journey with IBM Cloud and Watson Customer Engagement Solutions

    Performance Bicycle Extends Journey with IBM Cloud and Watson Customer Engagement Solutions

    Date added: 20 Mar 2017

    Performance Bicycle is using IBM Watson Customer Engagement solutions running on the IBM Cloud to create personalized customer experiences that extend from online to each of its more than 100 brick-and-mortars stores. (Source: Performance Bicycle)

  • The degree to which in-store sales are influenced by digital is inevitable in today’s shopping journey — and continues to grow.

    The degree to which in-store sales are influenced by digital is inevitable in today’s shopping journey — and continues to grow.

    Date added: 12 Jan 2017

    While the study found surveyed Gen Zers care most about product quality and availability, participation and digital engagement is what they really value in a long-term brand relationship. (Credit: IBM)

  • Online retail loves dad, The official Father’s Day infographic

    Online retail loves dad, The official Father’s Day infographic

    Date added: 23 Jun 2015

    IBM's Digital Analytics Benchmark data revealed some interested details on consumer shopping trends as well as tactics that brands used to ensure they were prepared to meet the needs of customers over the holiday. (Credit: IBM)

  • IBM and Facebook Team Up

    IBM and Facebook Team Up to Deliver Personalized Brand Experiences Through People-Based Marketing

    Date added: 06 May 2015

    Hannah Egan, product strategy specialists for IBM Commerce, checks her smartphone for deals from her favorite brands while shopping on Fashion Ave in New York City. On Weds., May 6, 2015, IBM and Facebook joined forces to provide brands with the analytics and design capabilities needed to turn the unique wants and needs that customers share on the leading social media site into personalized experiences including retail offers delivered at the right time and place. (Jon Simon/Feature Photo Service for IBM)


Contact(s) for the Press kit

Doug Fraim
IBM Media Relations, Commerce
1 (617) 501-6376
dfraim@us.ibm.com