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IBM Smarter Commerce

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Smarter Commerce is a smarter way for companies to buy, sell and market their products by integrating operations and enhancing interactions through community, collaboration, process and analytics -- all within an industry context.

The new category of Smarter Commerce is focused on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace.   IBM's new software and services offerings, supported by global sales and marketing resources, will address the spectrum of enterprise commerce activities --  new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks. 

A Smarter Planet Blog: A Smarter Commerce Countdown to Holiday Shopping

A Smarter Planet Blog:  The Holiday Shopping Season Gets Sentimental

A Smarter Planet Blog:  How Would You Grade Your Social Campaign this Back to School Season?

A Smarter Commerce Blog:  Making Their Lists and Checking Them Twice

News releases
Date Title
08 Sep 2014 PERFORM Deploys Aspera to Automate Workflows in Digital Content Management
03 Sep 2014 Aspera, An IBM Company, Helps Viki Speed the Delivery of Premium Video Content to 33 Million Worldwide Viewers a Month
13 May 2014 IBM Introduces ‘IBM ExperienceOne’ to Help Organizations Bring Together Marketing, Sales and Services Practices to Deepen Customer Engagement
13 May 2014 IBM Launches New Cloud-Based and On Premise Software to Help Clients Deepen Engagement with Partners and Suppliers
12 May 2014 IBM Closes Acquisition of Silverpop
10 Apr 2014 IBM To Acquire Silverpop To Help Marketers Deliver Personalized Customer Engagements
03 Dec 2013 Cyber Monday Goes Mobile With 55 Percent Sales Growth, Reports IBM
30 Nov 2013 IBM Reports Record Online Shopping for Thanksgiving and Black Friday
03 Oct 2013 IBM Acquires Xtify to Help Digital Marketers Reach Mobile Customers
27 Jun 2013, Netherlands’ largest online retailer, Uses IBM Big Data Analytics Cloud Suite to Deliver Improved Marketing and Merchandising
16 May 2013 Mother’s Day Online Shopping Up 15 Percent. Reports IBM
24 Jan 2013 Online Fashion Retailer Privalia boosts its Flash Sales Business with IBM Smarter Commerce
27 Nov 2012 Cyber Monday Online Shopping Reaches All Time High Increasing 30 Percent over 2011, Reports IBM
24 Nov 2012 Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail Surge, Reports IBM
16 Jul 2012 Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM
02 May 2012 Online and Mobile Buying Trends Continue to Rise in First-Quarter, Reports IBM
17 Jan 2012 Retailers with Benefits: When Giving Up Personal Information Really Pays Off
17 Jan 2012 Leading Global Retailers Meet Changing Consumer Demands with IBM Smarter Commerce
17 Jan 2012 Abercrombie & Fitch Expands Online Business With IBM Smarter Commerce
10 Jan 2012 Mobile Shopping Doubles Over December 2011 Holiday, Reports IBM
15 Dec 2011 IBM Acquisition of Emptoris Bolsters Smarter Commerce Initiative, Helps Reduce Procurement Costs and Risks
08 Dec 2011 IBM to Acquire DemandTec to Expand Cloud-Based Analytics for Smarter Commerce
29 Nov 2011 Cyber Monday Online Spending Increases by 33 Percent Over 2010, Reports IBM
26 Nov 2011 Record Online Thanksgiving Day Shopping Paves Way for Strong Black Friday Retail Sales, Reports IBM
09 Nov 2011 IBM Smarter Commerce Helps AutoTrader Accelerate Its Online Auto Marketplace
20 Sep 2011 Global Industry Leaders Connect to Customers With IBM Smarter Commerce
20 Sep 2011 IBM Expands Cloud Delivery of Smarter Commerce
19 Sep 2011 IBM Expands Business Partner Initiative with New Cloud Channel Offering
16 Sep 2011 Retailers Generate High-Volume Sales with IBM Solution for Smarter Commerce
15 Jul 2011 IBM Debuts Cloud-based Analytics Suite to Help Companies Boost Marketing Results
31 May 2011 IBM Expands Smarter Commerce Initiative for Business Partners to Seize New Market Opportunity
12 Apr 2011 IBM Unveils Smarter Commerce Software and Services Offerings
12 Apr 2011 IBM Helps Danone to Accelerate and Secure Order Processing and B2B Interactions Through a Smarter Commerce Partner Network
14 Mar 2011 IBM Launches Software and Consulting Services to Help Businesses Adapt to Rising Customer Demands
11 Jan 2011 IBM Software Helps Consumer Products Manufacturers Win Customers and Reduce Costs
11 Nov 2010 Tommy Hilfiger Europe Reduces Cross-Border and Domestic Trading Costs Through Automated Invoicing Solution From IBM
02 Dec 2010 Bon-Ton Stores, Inc. Boosts Holiday Purchases With IBM Software
16 Sep 2010 New IBM Software To Help Companies Improve Web Presence
15 Jun 2010 IBM Advances Analytics with Acquisition of Coremetrics
24 May 2010 IBM Agrees to Acquire Sterling Commerce from AT&T for $1.4 Billion


Contact(s) for the Press kit

Mike Azzi
IBM Media Relations

John Buscemi
IBM Media Relations