From recognition to research to reviews, today's empowered consumers are in control. They are increasingly comfortable purchasing through multiple retail channels, but they want a truly integrated shopping experience. In response, retailers must provide consistency and convenience across every consumer touch point.
Join the conversation on twitter at #IBMNRF, #smarterretail and #IBMPopData.
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Images
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IBM Digital Analytics Benchmark - Mother's Day 2013
Date added: 16 May 2013
(Credit: IBM)
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Jewelry Sales to Shine in 2013
Date added: 09 Apr 2013
Jewelry sales are expected to grow more than 11 percent in the second quarter and nine percent overall this year, according to a new Big Data-based retail forecast from IBM. Improved consumer confidence, lower unemployment and enhanced stock dividends from the fourth quarter of 2012 have people ready to spend on luxury items like jewelry again. The forecast applies patented IBM algorithms to some 22 years of historical retail data. As a result, it's over 97 percent accurate -- four times as accurate as retailers’ own forecasts. (Credit: IBM)
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IBM Smarter Commerce: Connecting with the Digital Customer
Date added: 15 Jan 2013
IBM Smarter Commerce: Connecting with the Digital Customer (Credit: IBM)
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How we'll shop in 2013 Infographic
Date added: 15 Jan 2013
Consumers are increasingly open to buying both online and in-store, finds a new IBM study of of 26,000 global consumers. At the same time, "showrooming" is driving 50 percent of online sales. (Credit: IBM)
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Birth of a Trend: Steampunk (Full Infographic)
Date added: 14 Jan 2013
Birth of a Trend: Steampunk (Full Infographic). Credit: IBM.
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IBM Holiday Benchmark Cyber Monday Infographic
Date added: 27 Nov 2012
IBM Holiday Benchmark Cyber Monday Infographic
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IBM Holiday Benchmark Infographic
Date added: 24 Nov 2012
IBM Holiday Benchmark Infographic
Contact(s) for the Press kit
Joanna Brewer
IBM Media Relations
415-545-2270
jmbrewer@us.ibm.com