IBM is helping Media & Entertainment companies around the globe to accelerate business transformation, create new value for consumers and improve operational efficiencies. At IBC 2010 IBM will feature a number of exhibits (IBM Booth-Hall 2, #2.A31) focused on creating a smarter digital supply chain, leveraging smarter data analytics and delivering smarter operations (see below for more detail). Additionally Steve Canepa, general manager, IBM Global Media & Entertainment industry, will lead a keynote panel session on "The Power of Data and the Digital Consumer: Using Data Analytics for Competitive Advantage in Media," and a new IBM Thought Leadership Study "Beyond Content: Capitalizing on the New Revenue Opportunities" will be available.
Contact(s) for the Press kit
Linda Hanson Hunt
IBM Media Relations
914-766-2015
lindah@us.ibm.com
