IBM at NAB2009 Show

At NAB2009 in Las Vegas, NV, IBM and its business partners will demonstrate how broadcasters are increasingly turning to IBM to respond quickly to changing media markets and to deliver exciting new entertainment experiences to consumers. Broadcasters worldwide rely on IBM's services and technology to enhance production quality and collaboration, and to gain business agility with intelligent workflows.

Demonstrations in the IBM booth will also emphasize ways broadcasters and media companies can reduce costs with efficient and scalable standards-based technologies. In an effort to move from a fragmented software environment -- which drains productivity and budgets -- to one based on common connectivity standards, IBM will lay the groundwork for new open standards-based interfaces for media services. It will also conduct a demo integrating cloud computing with IBM's Media Hub solution framework. Cloud computing has tremendous ramifications for the media industry -- to streamline processes, increase interoperability and reduce overall production and distribution costs.

*Press releases*
Date	Title
21 Apr 2009	IBM Unveils Enhancements To Media Hub Solution
20 Apr 2009	Toshiba and IBM Showcase MXF Flash Memory Video Server Integrated with MediaHub
20 Apr 2009	IBM And Marketshare Partners To Demo Innovative Marketing Measurement Solution
15 Apr 2009	IBM Signs Services Deal With STAR India
23 Mar 2009	IBM Media Study: Digital Savvy Consumer Emerging Quicker Than Expected; Media Companies Struggle to Keep Pace With New Demands