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New Category of Server for Web 2.0 Computing

   
 
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IBM today announced an entirely new category of server to address the growing Web 2.0 industry.  Today, the companies behind the Internet rely on massive, sprawled out data centers that are pushing the limits of power and space available to them. In response to these challenges, IBM developed iDataPlex to use 40% less power, increase by 5X the amount of computing done in the same space and run without air conditioning. With iDataPlex, IBM is making Web 2.0-style computing more efficient and commercializing it for Internet companies and other high performance segments like financial services and research.


Press releases
Date Title
23 Apr 2008 IBM Debuts New Category of Server for Web 2.0 Computing
23 Apr 2008 IBM Global Financing to Provide Funding for New IBM Server Line

Photos
Breakthrough Energy Efficiency
Breakthrough Energy Efficiency
Date added: 23 Apr 2008
IBM used thermal analysis to test and create "Green" configurations of iDataPlex that deliver optimal efficiency. The right side of this picture shows an iDataPlex rack that has been so optimized.
Download hi-res version (image/jpeg, 1 MB)
No Air Conditioning Required
No Air Conditioning Required
Date added: 23 Apr 2008
iDataPlex can run at room temperature -- no air conditioning required -- when used with a watercooled option. Without watercooling iDataplex is still at least 20% cooler then the conventional rack approach. This photo was taken in IBM's Thermal Lab, showing the iDataPlex without the liquid cooled door (red) and with it (blue).
Download hi-res version (image/jpeg, 1 MB)
IBM iDataPlex
IBM iDataPlex
Date added: 23 Apr 2008
iDataPlex uses 40 percent less power while increasing the amount of computing that can be done 5X. To achieve these breakthroughs IBM created a design that, among other things, turns the standard rack on its side.
Download hi-res version (image/jpeg, 1 MB)
Made to Order
Made to Order
Date added: 23 Apr 2008
Each iDataPlex system will be made to order and arrive to the client integrated and ready to run from the factory. Clients can choose from 22 possible configurations, with a menu of networking, switch, storage and server options, including the iDataPlex DX340 server shown here.
Download hi-res version (image/jpeg, 563 KB)

Contact(s) for the Press kit

Joanna Brewer
IBM Media Relations
Phone: 415-545-2270
Cell: 415-971-2777
jmbrewer@us.ibm.com

Vineeta Durani
IBM Media Relations
Phone: 415-545-2350
Cell: 415-218-3494
vdurani@us.ibm.com



Additional resources
Site links
iDataPlex Video: The Environmental Benefits (This is a high-quality version of the streaming video embedded above in WMV format, 720x480, 146MB)  
Journalists: Video and broadcast-quality b-roll for registered journalists  
Bloggers: Video available for download by registered bloggers  
PDF documents

Pund-IT Research Report: IBM System x iDataPlex – Enabling Web 2.0 with Internet-Scale Solutions (133 KB)
 

Cabot Partners White Paper: IBM System x iDataPlex: The Newest Economical Workhorse in the Computing Cloud for Next Generation HPC Data Centers (1 MB)
 

Harvard Research Group Assessment: Enhancing Business Agility - SOA, WebSphere and iDataPlex (1 MB)
 
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Word documents

The iDataPlex Ecosystem: Quotes from Technology Partners (25 KB)
 
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