At NAB20008 in Las Vegas, IBM and its business partners will demonstrate how broadcasters are increasingly turning to IBM to respond quickly to changing media markets and to deliver exciting new entertainment experiences to consumers. Broadcasters worldwide rely on IBM’s services and technology to deliver reliable, high-performance HD digital media. By working with IBM to make their assets available in a digital form, Media Networks are better positioned to take advantage of consumer demand for choice, interactivity, flexibility and control over the media experience.
