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2007: The Year of the Omni Consumer

2007: The Year of the Omni Consumer

Extensive global research of more than 16,900 consumers conducted primarily by IBM’s business think-tank, the Institute for Business Value, throughout 2007 shows consumers flexed their power and control over businesses and institutions in dramatic new ways this year. IBM calls this new breed of consumer the "Omni Consumer," and they are skeptical, empowered and more connected than ever—with sophisticated technologies at their fingertips.

What is an Omni Consumer?


News releases
Date Title
17 Dec 2007 2007 Was the Year of the "Omni Consumer" According to IBM Analysis
13 Dec 2007 IBM Survey: Consumers Will Pay More for Environmentally Friendly Energy Options
28 Jun 2007 IBM Survey Reveals Eroding Consumer Confidence in Packaged Goods Brands
20 Aug 2007 IBM Survey: Canadians Fearful Poor Air Quality is Affecting Their Health
14 Jan 2007 IBM Survey Finds Consumers Were More Informed and Focused During 2006 Holiday Shopping Season
25 Sep 2007 IBM Unveils Initiative to Help Companies Improve Service to Consumers
22 Aug 2007 IBM Consumer Survey Shows Decline of TV as Primary Media Device
15 Nov 2006 Two-Thirds of US Banking Customers Don't Feel Valued by Their Bank: IBM Study
21 May 2007 Three-Quarters of Insured Americans Are Satisfied With Their Insurance Agent and Remain Loyal
27 Aug 2007 Half of US Insurance Customers Feel That Insurance Policies Are Not Tailored to Meet Their Needs: IBM Study

Contact(s) for the Press kit

Clay Helm
IBM Media Relations

Michael Rowinski
IBM Media Relations