Dec. 11, 2007 -- At the Hollywood Goes Green conference today, IBM announced it is applying its Project Big Green initiative to uniquely address energy efficiency for the media and entertainment industry. To dramatically lower energy consumption, IBM is designing new technologies that will use 50 percent less power, increase compute capacity by a factor of 10 and eliminate the need for air conditioning in data centers altogether -- all by 2010. With its power-intensive computing needs, the media and entertainment industry will be one of the key beneficiaries of this ambitious undertaking.
| Date | Title |
|---|---|
| 11 Dec 2007 | IBM Premieres Project Big Green in Hollywood |
Contact(s) for the Press kit
Joanna Brewer
IBM Media Relations
415-971-2777
jmbrewer@us.ibm.com
Vineeta Durani
IBM Media Relations
415-218-3494
vdurani@us.ibm.com
Cary Barbour
IBM BROADCAST MEDIA
646-246-4599
barbour@us.ibm.com