IBM Traceability Survey and Study

Recent product contaminations and recalls coupled with confusion over marketing claims have contributed to an erosion of consumers’ trust in Consumer Product manufacturers, according to the IBM survey of 1,676 consumers in the United States and United Kingdom. Nearly 70 percent of consumers expressed a low overall level of trust in the claims ‘branded food products’ make about their environmental impact and health and wellness benefits. In a complementary IBM study, released in conjunction with the survey results, titled, “Establishing Trust through Traceability,” the company details the impact these trends are having on the Consumer Products industry.