Press kits

By 2050, 70% of the world’s population will live in cities. This unprecedented urbanization is both an emblem of our economic and societal progress, and a huge strain on the planet's infrastructure. Thankfully, help is at hand; around the world, intelligence is being infused into the way our cities work.

The emergence of new smarter systems which are interconnected and streaming real time information are presenting business and governments with a unique opportunity to transform decision making. New opportunities to use this data to predict business outcomes, optimize old systems and spot trends before they happen are actually a reality. IBM new service line, IBM Business Analytics and Optimization Services will draw on the company’s deep expertise in vertical industries, research, mathematics and information management to help clients both improve the speed and quality of business decisions while better understanding the consequences and business outcomes of those decisions.

IBM today introduced the industry's first set of commercial cloud services and integrated products for the enterprise. This will give clients a reliable way to standardize IT functions that are rapidly becoming too costly or difficult to use. Based on nearly two years of research and hundreds of client engagements, the IBM Smart Business cloud portfolio is meant to help clients turn complex business processes and into simple services. To accomplish this, Smart Business brings sophisticated automation technology and self-service to specific digital tasks as diverse as software development and testing; desktop and device management; and collaboration.

Today IBM opened a new Global Rail Innovation Center that will bring together the world's foremost industry leaders, researchers and universities to advance next-generation rail systems. Founding members of the Center’s Advisory Board include leading representatives and organizations in the railroad community including Judge Quentin L. Kopp, chairman of the California High Speed Rail Authority, Michigan Technological University, Motorola, Railinc, RMI, Sabre, Tsinghua University, and Professor Joseph M. Sussman of the Massachusetts Institute of Technology

At IBM's 2009 Information on Demand Conference for Europe, the Middle East and Africa, the company is introducing software and services to help clients derive intelligence from business information. These offerings include industry specific, analytic applications in the areas of financial performance, human capital management and customer management, to enable organizations to use trusted information as a strategic asset for making smarter business decisions. Over 23,000 customers in more than 135 countries around the world choose IBM Information Management solutions.

Rational Software Conference 2009; As Real as it Gets More than 3100 attendees will attend IBM Rational Software Conference 2009 where they learn new ways to achieve their desired business outcome by delivering real innovation, real cost cutting and real business results from their investments in software. During the course of the conference IBM Rational customers attending more than 440 sessions will get first hand information about the next wave of Jazz offerings, new smarter products and compelling new services in the cloud. IBM will announce new products and services to help organizations more effectively align their business strategies with their investments in software. The new offerings are designed to help clients lower costs and reduce risks by providing increased visibility into the status of software projects and the ability to monitor and improve the performance of these investments. In addition IBM will preview several of its software delivery products in a cloud environment, giving clients an early look at how they can minimize costs while freeing up resources for investments in new projects. Follow the conference @rsc2009 on Twitter. Twittering from RSC? Be sure to use #rsc2009 to have your tweets show up during keynotes.

IBM's second annual global corporate social responsibility survey of senior executives again shows significant gaps between their goals and their ability to attain them. While most remain committed to incorporating CSR principles into their business strategies, they aren't collecting and analyzing enough of the right data to make changes to their business operations. In addition, few are collecting CSR data from suppliers and most don't understand their customers' concerns about green and sustainability issues.

IBM Smart Business is a breakthrough way for small and medium businesses to acquire, use and manage technology that is radically simple. With the introduction of Smart Business, IBM aims to eliminate IT complexity for small and medium businesses by delivering ready-to-use IT that is easy to implement, operate and grow.

IBM Helps Clients Design and Deliver Smarter Products The pressure on organizations to find new ways to increase market share and outsmart their competition has never been higher, and businesses serving every market segment are finding new ways to deliver greater value with capabilities that can only be provided by software. This competitive edge is not without challenge. Teams creating these innovative products often struggle with increasingly complex design environments. IBM is helping its clients reduce the cost and risk of bringing smarter products to market with new resources that help make innovation a reality.

At IBM's IMPACT 2009, the company will unveil its comprehensive smarter work strategy to address an estimated $61 billion market. New products and services will be unveiled to make collaboration with colleagues and partners redefine existing business process and create agile businesses that can be more responsive to rapid market change.

Through IBM’s Green & Beyond initiative, we believe our leadership in innovation, technology, industry expertise and business insight can help address some of the major issues facing the world today -- energy and climate change, access to clean water, conservation through waste reduction and recycling, ethics and transparency in business practices, and global economic stability

At NAB2009 in Las Vegas, NV, IBM and its business partners will demonstrate how broadcasters are increasingly turning to IBM to respond quickly to changing media markets and to deliver exciting new entertainment experiences to consumers. Broadcasters worldwide rely on IBM's services and technology to enhance production quality and collaboration, and to gain business agility with intelligent workflows. Demonstrations in the IBM booth will also emphasize ways broadcasters and media companies can reduce costs with efficient and scalable standards-based technologies. In an effort to move from a fragmented software environment -- which drains productivity and budgets -- to one based on common connectivity standards, IBM will lay the groundwork for new open standards-based interfaces for media services. It will also conduct a demo integrating cloud computing with IBM's Media Hub solution framework. Cloud computing has tremendous ramifications for the media industry -- to streamline processes, increase interoperability and reduce overall production and distribution costs.

2008 IBM Annual Report

IBM’s vision is to bring a new level of intelligence to how the world works –how every person, business, organization, government, natural system, and man-made system interacts. Each interaction represents a chance to do something better, more efficiently, more productively. But more than that, as the systems of the planet become smarter, we have a chance to open up meaningful new possibilities for progress.

In addition to its many acquisitions, IBM has made many strategic divestitures over the years (typewriters, hard disk drives, PCs, etc.), leaving some to wonder what it is that IBM still makes for consumers. This press kit highlights some of the specific IBM innovations that touch consumers nearly every day. Each subject is presented in a fun and easily digestible format that illustrates what IBM makes and where we’re providing innovations that matter to our clients and to the world. What Does IBM Make? focuses on the most pressing social topics of the day: healthcare, energy and the environment, transportation, the global supply chain, telecommunications and more.