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Marketing and sales Outperformers are ahead of the cognitive game with 73 percent already collecting and analyzing external market data.

  • Marketing and sales Outperformers are ahead of the cognitive game with 73 percent already collecting and analyzing external market data.

    Marketing and sales Outperformers are ahead of the cognitive game with 73 percent already collecting and analyzing external market data.

    Date added: 08 Aug 2017

    Surveyed executives from businesses that have outperformed their competition for the past three years in revenue growth, profitability, or other factors, made up 13 percent of the study. Of these surveyed Outperformers, 93 percent believe cognitive computing is mature and market ready, and 91 percent assert that cognitive computing is good for their organizations. (Credit: IBM)