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IBM Watson Group & Fluid to Transform How Consumers Shop

  • Mike Rhodin and Brooke Aguilar holding new mobile app

    IBM Watson Group & Fluid to Transform How Consumers Shop

    Date added: 22 Apr 2014

    Michael Rhodin, Senior Vice President, IBM Watson Group explores the Fluid Expert Shopper (XPS) app made with IBM Watson, with Brooke Aguilar, VP, Global Business Development, Fluid. IBM and Fluid are embarking on a mission to transform the way consumers shop, through personalized, digital experiences with a personal shopping concierge that understands and advises its users on key purchase decisions. (JackPlunkett/Feature Photo Service for IBM)