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IBM 5 in 5 Storymap: Buying Local Will Beat Online

  • IBM 5 in 5 Storymap: Buying Local Will Beat Online

    IBM 5 in 5 Storymap: Buying Local Will Beat Online

    Date added: 17 Dec 2013

    In five years, buying local will become du jour once again. Savvy retailers will use the immediacy of the physical store and proximity to customers to create experiences that cannot be replicated by online-only retail. They will magnify the digital experience by bringing the web right to where the shopper can physically touch it or the instant gratification of same-day delivery. (Credit: IBM)