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IBM Customer Experience Lab Unveils New Innovations for CMOs

  • Customer Experience Lab

    IBM Customer Experience Lab Unveils New Innovations for CMOs

    Date added: 12 Sep 2013

    In Bangalore, India, IBM unveiled a set of new innovations from its Customer Experience Lab, dedicated to helping business leaders transform the way customers experience their products, services and brands through the use of mobile, social, cloud and advanced analytics technologies. Mahmoud Naghshineh (left), vice president, Services Research at IBM, and Dr. Rohini Srivathsa, executive director, IBM Global Business Services, India/South Asia, demo IBM’s new Edge Analytics technology, which connects people with contextual information, enabling a company, such as a bank, to deliver real-time, location-based offers to its customers. (Jagadeesh NV/Feature Photo Service for IBM)