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Using Data to Drive Online Sales

  • Using Data to Drive Online Sales

    Using Data to Drive Online Sales

    Date added: 06 Feb 2013

    Zoran Lemut., CIO of Slovenia's leading pharmaceutical company Kemofarmacijia, increased his company's online sales orders by 30 percent after gaining valuable insight on his customers' buying preferences. According to Lemut, "using cloud technologies and IBM analytics, we are now able to offer online promotions and display ads that accurately reflect when and what our customers need." Lemut is pictured next to the company's IBM Power 720 Express server. IBM announced February 5th a new line-up of Power Express servers with pricing starting at $5947. (CREDIT: IBM)