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Tech Gets Physical

  • Tech Gets Physical

    Tech Gets Physical

    Date added: 11 Jan 2012

    IBM is flexing its muscle in a new market: fitness technology. BodyMedia, Inc., a leader in wearable body monitors designed for health and wellness, is using IBM software to help consumers more easily achieve their weight loss goals. A trend that's gaining traction among consumers - especially those with New Year's resolutions. (Statistics source: Consumer Electronics Association, "Getting Fit with Consumer Electronics," 2010).