Tech Gets Physical
Date added: 11 Jan 2012
IBM is flexing its muscle in a new market: fitness technology. BodyMedia, Inc., a leader in wearable body monitors designed for health and wellness, is using IBM software to help consumers more easily achieve their weight loss goals. A trend that's gaining traction among consumers - especially those with New Year's resolutions. (Statistics source: Consumer Electronics Association, "Getting Fit with Consumer Electronics," 2010).